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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 10 of 148 (0.097 seconds)Spelling suggestions: "subject:"television advertising"" "subject:"elevision advertising""
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Effects of sudden audio disappearance and audio complexity on attention and message recognitionSolodovnikova, Yevgeniya, January 2008 (has links) (PDF)
Thesis (M.A. in communication)--Washington State University, August 2008. / Includes bibliographical references (p. 34-40).
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A comparison of the information content of TV advertising in the United States and the People's Republic of ChinnaLi, Beibin. January 1996 (has links)
Thesis (M.S.)--Kutztown University of Pennsylvania, 1996. / Source: Masters Abstracts International, Volume: 45-06, page: 2714. Typescript. Includes bibliographical references (leaves 75-78).
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| 3 |
Pragmatics in persuasive discourse of Spanish television advertising /Hardin, Karol Joy Franklin, January 1999 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 252-261). Available also in a digital version from Dissertation Abstracts.
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The attitudes of Columbus housewives toward television advertising /Thayer, John Richardson, January 1952 (has links)
Thesis (M.A.)--Ohio State University, 1952. / Includes bibliographical references (leaves 70-71). Available online via OhioLINK's ETD Center
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The effectiveness of television as an advertising mediumWalsh, Bill January 1950 (has links)
No description available.
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| 6 |
The effectiveness of the length of commercials in different types of television programsJeong, Yongick. January 1900 (has links)
Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2007. / Adviser: Joe Bob Hester. Includes bibliographical references.
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| 7 |
The effects of emotion on memory and judgment of televised promotional messagesFriestad, Marian Susan. January 1984 (has links)
Thesis (M.A.)--University of Wisconsin--Madison, 1984. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 54-62).
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| 8 |
The television commercial a contemporary study of the advertising objectives and communications patterns /Brokaw, Kurt John. January 1961 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1961. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaf 104).
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The magazine concept of television time buying, its development and present position in the television industryLichty, Thomas J. January 1964 (has links)
Thesis (M.S.)--University of Wisconsin--Madison, 1964. / eContent provider-neutral record in process. Description based on print version record. Bibliography: l. 109-110.
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Enhancing the persuasiveness of television advertisements via the transfer of residual arousal from prior programmingMattes, John. January 1980 (has links)
Thesis (M.A.)--University of Wisconsin--Madison. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 48-49).
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