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An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas AreaFukawa, Kazuhisa 05 1900 (has links)
This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural influence among Japanese natives in the Dallas area did not result fin unfavorable attitude toward comparative advertising despite the fact that in Japan, the name of names in advertising is counter to basic Japanese culture and tradition.
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A comparative study of communication style in Japan and the United States as revealed through content analysis of television commercialsHuruse, Noriko 01 January 1978 (has links)
This study is an empirical analysis of communication styles in Japan and the United States. In particular, the study deals with communication styles in Japanese and American television commercials as a reflection of human communication styles in the two countries.
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