Lam, Wing Man Wynne. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2009. / Includes bibliographical references (leaves 40-41). / Abstract also in Chinese. / Chapter 1 --- Introduction --- p.1 / Chapter 2 --- The Model --- p.5 / Chapter 3 --- One-Period Game --- p.8 / Chapter 3.1 --- Revenue Share --- p.8 / Chapter 3.2 --- Implications --- p.11 / Chapter 4 --- Two-Period Game --- p.12 / Chapter 4.1 --- Contract Duration --- p.12 / Chapter 4.2 --- Implications --- p.16 / Chapter 5 --- Two-Sided Game --- p.17 / Chapter 5.1 --- Negotiation of the Share --- p.17 / Chapter 5.2 --- Implications --- p.20 / Chapter 5.3 --- Discussion --- p.21 / Chapter 6 --- Conclusion and Ideas for Future Research --- p.24 / Chapter 7 --- Appendices --- p.26