Thesis (M.A.)--Georgia State University, 2005. / Title from title screen. Merrill Morris, committee chair; Marian Meyers, Douglas Barthlow, committee members. Electronic text (98 p.) : digital, PDF file. Description based on contents viewed June 21, 2007. Includes bibliographical references (p. 89-96).

Thesis (Ph.D.)--University of Delaware, 2008. / Principal faculty advisor: Danilo Yanich, School of Urban Affairs & Public Policy. Includes bibliographical references.

M.A. (Communication Learning) / This investigation examines the audience experience with television news in South Africa and presents a process model of uses and gratifications based upon an expectancy-value approach. According to this approach expectations about finding certain television news-items and evaluations of these news-items are important antecedents of motives to seek associated gratifications. The prime objective of the study was accomplished when three reliable scales for the measurement of values attached to television news-items ; expectations about finding such news items in television news; and gratification of these expectations, were developed. The Pearson product-moment correlation method which was used to explore the relationships between the three scales, indicated a significant correlation between all the scales, although the correlation between values and expectations was much stronger than the correlation between values and gratifications. While the correlation between expectations and gratifications was still significant, it was also much lower than the correlation between values and expectations. This latter finding of a not nearly perfect correlation between expectations and gratifications provides evidence against the teleological criticism that since a gratification is expected and sought, it must necessarily be obtained. Instead, it is found that television news programmes in South Africa, while effective, are imperfect providers of news-related gratifications sought (expectations) by audience members. Finally, to cast additional light on the relative lower correlation between expectations and gratifications, the degree of dependence on television news as primary news source was taken into account.

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M.A. / This study investigates the influence of American media practices and aesthetics on the presentation of Taiwanese television news. The inception of this topic resulted from the obvious disparity between Taiwan's exemplary developmental experience ( in relation to other developing countries ) and the effect of foreign countries, particularly the USA on Taiwan's process of growth. In the 1960s Taiwanese television was regarded as the showcase of the dependency of Taiwan on the USA. [ C. C. Lee, 1987]. Thirty years later, even though our environments have been globalised and post-modernism is the main stream in social science, this study will prove that the historical dependency of Taiwanese television news on American media has not changed.

Examines the issue of media bias in favor of the Democratic Party during the 2004 Presidential Election. To examine the most far reaching form of media in the United States, this study consisted of the three major television networks (ABC, CBS, NBC) and their weekday nightly newscasts during the entire month of October 2004. Emerging themes and strategies were compared to a study conducted at Sonoma State University of the year's most underreported yet newsworthy events. Results of the study indicate that no evidence exists to support the notion of media bias in favor of the Democratic Party in the media coverage leading up to the 2004 Presidential Election.

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