The problem of this study was to determine perceived relationships between higher education institutions in Texas and daily newspapers and television stations in the state. It also was to determine roles, responsibilities, and priorities of college information office representatives.

This study explored the evolution of Denton's VHF educational television assignment Channel 2, from its inception on April 14, 1952, to September 2, 1977. The problem was to discern why the channel remained inactive for twenty-five years. Chapters explore the attempts of broadcast interests to acquire control of the channel, and discuss why they were unsuccessful. The study concludes that a lack of finances, combined with the apathy and self-interests of Denton's educational leaders, prevented the channel's utilization. Federal Communications Commission policy allowed Denton's educators more time to raise money for a Denton station. Other conclusions suggest that the channel not be reassigned and that it be activated.