Previous scholarship on labor rhetoric has concentrated on the impact of declining union membership and contemporary activist strategies on the part of unions. The press release is a common form of communication that organized labor employs in order to reach its publics. This study explores the press releases of the Texas State AFL-CIO to determine to what extent this level of labor discourse meets the criteria of a rhetorical genre. This study employs the methodology for generic criticism laid out by Foss for identifying genres. The study concludes that a genre of labor rhetoric exists and that the genre was used extensively to promote the Texas State AFL-CIO as a socially-conscious and politically motivated organization.