Target of the diploma thesis is to set the proposals for Garnier anti-wrinkle care marketing strategy. The theoretic part of the thesis deals with strategic marketing and planning, desribes marketing research in detail and is also focused on marketing mix and its concrete parts and trends. Practical part desribes and analyses skin care market and anti-wrinkle cream category and subsequently presents Garnier brand. Attention is paid to two marketing studies which are focused on Garnier brand in detail. Marketing goals and action programmes are set according to market data and study learning.

In order for a city to maintain keep continuous development, it must have a convenient public transportation system. Of all the public transportation, the MRT is one of the most important transportation because it is not affected by any traffic jams and it even saves you the trouble of looking for a parking space. Therefore, the convenience of the MRT will make it the choice of residents in general. In this research, it appears that the population in Kaohsiung is rapidly increasing. According to the statistics, the population from 1991 to 2006 has increased from 100,000 to 118,281. Tsoying District appears to have increased the most from 70,000 to 74,847. However, the data shows that the other districts remain stable. So that the traditional area shows moving out due to the limitation of land. Because of the land plan anew still have a land not to develop around Tsoying District, therefore the surrounding suburb and district has people moving into the area. That¡¦s why this area is targeted among as a Kaohsiung MRT Exit area. (R13) The MRT will run business from the end of 2007. The consumer behavior of purchasing house around the MRT exit area and the real estate agency face and handle the changes to promote the product itself. To combine the theory and the practicality of this marketing. We use the 4Ps: Product, Place, Promotion and the Price. This research shows that real estate is a high involvement purchasing behavior, this is deal with million to billion, different consumers have their different needs and request. First-time buyer will be concerned with the total price, bank loan and bank interest. People who already have a house or they want to trade into a bigger house will be concerned with the functionality of this living area, the standard of life, the environment and schools. For the Mansion Group, people will be concerned with the location and uniqueness. Therefore, real estate agents need to focus on their Target Market in order to create niches.

No description available.

South Africa's automotive industry has become an increasingly important contributor to the country's gross domestic product, largely through the strong growth in the motor vehicle and component exporting sector. The South African Motor Industry is ranked 20th in the world in terms of vehicle production. It is responsible for an estimated 80% of Africa's vehicle productivity and makes 0.85% of the world's vehicles. In this study, the automotive industry in South Africa is investigated, how it was influenced during the recession which started at the end of 2008 and went through the 2009 period, what effect it had on the market as well as the influence on sales during that period. In the literature section, the 4P's of the marketing mix are explained and discussed as well as how it influences the automotive industry. The purpose of this study is to see specifically how the Klerksdorp dealerships were influenced by the recession and what decisions they had undertaken to tackle the problems that they encountered. This study also investigates what influences the marketing mix had on the different dealerships in Klerksdorp area. From the empirical study done, the conclusion is that the dealerships in Klerksdorp were struggling through the economic crisis. As far as the product was concerned, the different dealerships concentrated on the best selling lines during the recession period. Very few dealerships adjusted their prices and very few offered extras that were already included in the price. With the promotion, it was actually established that the dealerships did not actually put any extra effort in order to promote their vehicles. Four out of nine dealerships decreased their promotion expenditure, while the other five kept it at the same level. None of the dealerships has increased their promotional spending during the time of recession. Finally, the recommendations to the dealerships, as how to improve the marketing and sales through the correct use of the marketing mix, especially through the use of promotion in the Klerksdorp dealerships were made. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2010.

Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime importance to all marketers and marketing strategists for two reasons: Firstly because, the overall strategy of the company has to be clearly reflected in the marketing strategy for any meaningful progress. Secondly, to be able to adjust or adapt the marketing effort to changing marketing conditions. The focus of this study is to research the buying behaviour of farmers through the marketing mix paradigm. Although slightly contentious in terms of recent theories and field of application, the dichotomous nature of farmers buying behaviour and the characteristics of the purchase makes this theory a good fit for the circumstances. The marketing mix theory focuses on the controllable external stimuli which reinforces the practical application of this study. The buying behaviour of farmers was researched by asking farmers to evaluate the importance of a statement related to an element of the marketing mix theory by telephonic interview. The answers of the farmers were analysed using various statistical methods and the following salient results were obtained: All the elements of the marketing mix theory are important to farmers when deciding on buying a new tractor. The less experienced farmers rated all the elements of the marketing mix as more important than more experienced farmers. There was a definitive subset of farmers for whom the more changeable part of the marketing mix, price and promotion, had a definite impact on their decision. Price and promotion did not correlate with farmers who viewed the product of high importance. Other results indicated that the farmers in the test sample bought a new tractor every 2.3 years with 54% of farmers buying a new tractor in the past year. The frequency with which farmers buy new tractors shows the importance of the market. The finding that the elements of the marketing mix theory are important to farmers was expected and could serve as an incentive for future research. The marketing mix theory is viewed as highly applicable in this case, due to its relative simplicity and the focus on the more controllable stimuli on the farmer. It was also found that for a significant subset of farmers the more modifiable elements had a definitive impact on their decision when buying a tractor. This offers an opportunity to marketers willing to respond to changing uncontrollable conditions to influence buying decisions in the short term. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.

South Africa's automotive industry has become an increasingly important contributor to the country's gross domestic product, largely through the strong growth in the motor vehicle and component exporting sector. The South African Motor Industry is ranked 20th in the world in terms of vehicle production. It is responsible for an estimated 80% of Africa's vehicle productivity and makes 0.85% of the world's vehicles. In this study, the automotive industry in South Africa is investigated, how it was influenced during the recession which started at the end of 2008 and went through the 2009 period, what effect it had on the market as well as the influence on sales during that period. In the literature section, the 4P's of the marketing mix are explained and discussed as well as how it influences the automotive industry. The purpose of this study is to see specifically how the Klerksdorp dealerships were influenced by the recession and what decisions they had undertaken to tackle the problems that they encountered. This study also investigates what influences the marketing mix had on the different dealerships in Klerksdorp area. From the empirical study done, the conclusion is that the dealerships in Klerksdorp were struggling through the economic crisis. As far as the product was concerned, the different dealerships concentrated on the best selling lines during the recession period. Very few dealerships adjusted their prices and very few offered extras that were already included in the price. With the promotion, it was actually established that the dealerships did not actually put any extra effort in order to promote their vehicles. Four out of nine dealerships decreased their promotion expenditure, while the other five kept it at the same level. None of the dealerships has increased their promotional spending during the time of recession. Finally, the recommendations to the dealerships, as how to improve the marketing and sales through the correct use of the marketing mix, especially through the use of promotion in the Klerksdorp dealerships were made. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2010.

Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime importance to all marketers and marketing strategists for two reasons: Firstly because, the overall strategy of the company has to be clearly reflected in the marketing strategy for any meaningful progress. Secondly, to be able to adjust or adapt the marketing effort to changing marketing conditions. The focus of this study is to research the buying behaviour of farmers through the marketing mix paradigm. Although slightly contentious in terms of recent theories and field of application, the dichotomous nature of farmers buying behaviour and the characteristics of the purchase makes this theory a good fit for the circumstances. The marketing mix theory focuses on the controllable external stimuli which reinforces the practical application of this study. The buying behaviour of farmers was researched by asking farmers to evaluate the importance of a statement related to an element of the marketing mix theory by telephonic interview. The answers of the farmers were analysed using various statistical methods and the following salient results were obtained: All the elements of the marketing mix theory are important to farmers when deciding on buying a new tractor. The less experienced farmers rated all the elements of the marketing mix as more important than more experienced farmers. There was a definitive subset of farmers for whom the more changeable part of the marketing mix, price and promotion, had a definite impact on their decision. Price and promotion did not correlate with farmers who viewed the product of high importance. Other results indicated that the farmers in the test sample bought a new tractor every 2.3 years with 54% of farmers buying a new tractor in the past year. The frequency with which farmers buy new tractors shows the importance of the market. The finding that the elements of the marketing mix theory are important to farmers was expected and could serve as an incentive for future research. The marketing mix theory is viewed as highly applicable in this case, due to its relative simplicity and the focus on the more controllable stimuli on the farmer. It was also found that for a significant subset of farmers the more modifiable elements had a definitive impact on their decision when buying a tractor. This offers an opportunity to marketers willing to respond to changing uncontrollable conditions to influence buying decisions in the short term. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.

Zugl.: Worms, Fachhochsch., Diplomarbeit, 2005

Zugl.: Berlin, Humboldt-Universiẗat, Diss., 2009.

Bachelor-Arbeit Univ. St. Gallen, 2005.