This thesis describes how the religious-secular, economic, and cultural dimensions come to expression in the electoral manifestos of two political parties in the 2016 elections in Morocco. The parties in question are the Islamist-oriented Party of Justice and Development (PJD) and the non-Islamist Party of Authenticity and Modernity (PAM), viewed as leading contenders and emerged as the two biggest parties in the same election year. This study applies a qualitative text analysis of the manifestos and shows that the parties differed on two dimensions of three. The parties showed the most significant difference under the religious-secular dimension, where PJD supported increased religious influence on policymaking. In contrast, PAM kept itself neutral and neither supported nor opposed religious influence on state affairs. The next most significant difference was found under the cultural dimension. Both parties expressed support for gender equality, albeit PAM was more ambitious and proposed an amendment to the family law to equalize women with men regarding the right of the Moroccan woman to transfer her citizenship to her non-Moroccan husband. In contrast, PJD proposed extending maternity leave and fighting violence against women. The slightest differences were found under the economic dimension. Surprisingly, both parties advocated for almost the same free-market and redistribution policies even though they represented two opposing blocks in the Moroccan party system.