This study analyzes and discusses the plumbing retailer from an individual point of view, just like a entrepreneur¡¦s point of view. The researcher focuses on the entrepreneur and adopts a life history point of view to interview the plumbing retailer. After that interview, the researcher can know the plumbing retailer¡¦s life history. Then the researcher analyzes his life history. Finally, the researcher discovers the important meaning to the plumbing retailer. The researcher has interviewed the plumbing retailer in depth for three times and has interviewed the others. Besides, the researcher has observed the business operation in the plumbing retailer¡¦s store for two weeks. According to the data, the researcher wrote the plumbing retailer¡¦s life story. Afterward the researcher has discussed the findings with my academic adviser for many times. The thesis statement has two parts as follows: The first part is the whole impression which is the pursuit of his economy. The second part has six major themes as follow: (1)undertaking the risk;(2)business vision;(3)keeping the work with great effort;(4)learning ability;(5)the role of the relations;(6)the position of the work and the family.