From 2009¡AIndonesia has been Striving to Expand BRIC to BRIIC¡AFrom the growth of Indonesia these days, we can see that the demand of 3C product including Computer, Communications and Consumer-Electronics have been growing rapidly. According to Apkomindo in 21st of July 2010 stated that there has been a 167% of growth from past year of laptop demand in Indonesia, it because of the Indonesia¡¦s economy has been performing well in the many year. From the fascinating of Laptop demand growth, it has attracted many laptop companies to enter the Indonesia market. Asus, as the new entrant of Taiwanese Laptop company in Indonesia has to deal with the fierce competition among laptop companies, one of the tough competitor is Taiwanese laptop Company, Acer. If Asus wants to successfully expand into Indonesia Laptop market, Asus has to understand well on Indonesian Consumer behaviors, if Asus manage to understand well about what consumer need while consuming laptop, the Asus will manage to expand its market in Indonesia. Due to the situation above, The study research is about to understand the buying Intention of Indonesian people while purchasing Laptop. The Study research used the TPB(Theory of Planned Behavior) model of Ajzen as the research fundamental for studying the laptop buying intention of Indonesian people. The target of our study is the Indonesian consumer whether they currently in the region of Indonesia or in the foreign country. We manage to collect the effective- questionnaires of 126. In-order to test the adaptability of the construct models, we use regression analysis to analysis the collecting data and using Focus Group discussion both method as the study research analysis. The focus group discussion has involved six Indonesian students that currently studied in National of Sun-Yat-Sen University in Taiwan. According the result of this study, Consumer¡¦s Attitude, Social norm and Perceived behavior control, product characteristic and company marketing has a significant influence to Indonesian people on buying laptop. The research also figure it out that the different types of the purchased laptop of consumer has different influences effect on purchasing laptop.

The researches applied theory of planned behavior(TPB) are enormously inpliemented.Also there are some researches with theory of planned behavior address training programs in organizations.Althougtht training programs are an important compotent in most of companies,little theoretical guidance is available for their implementation in information technology services industry This research proposes the behavior model originated from Ajzen¡¦s (1985)theory of planned behavior(TPB) to understand how employees¡¦ attitude, subject norm and perceived control behavior determinants of employees¡¦ behavior in training programs. Data were collected from a company of information service industry in Taiwan. The results indicate traning programs must be suitable and acceptable to employees, otherwise, it wouldn¡¦t change employee¡¦s attitude toward training programs even they have plenty of choices and opportunities. Personl attidute and subject norm predicts employees¡¦ behavior, salient individuals or groups, such as supervisors, co-workers¡A friends and families affact employees¡¦ behavior much more than their personal attitudes. The results only partially support the theory of behavior because information service industry is a highly skilled required. Employee who has willing to attend the training program is by personal professional needs instead of the self convinence level to training attendance or the diversites of training programs. This research provided factors affect intensions of employees¡¦ behavior in training programs and would be instructive suggestions to better understandig of training programs development in the future.

The research subject in the study is conducted on the members of Consumers¡¦ Foundation, and the study intends to realize their behavior intention of ethical consumerism. The study derives from the theory of planned behavior of Ajzen, by utilizing questionnaires and surveys to verify those pre-factor variables for the inclusion of personal aspect toward the behavior (AT), subject norm (SN), and perceived behavior control (PBC), and those post-factor variables are identified by personal behavior intention of ethical consumerism. Ultimately statistical analysis is performed based on information obtained from the survey. 75 copies of valid questionnaires are acquired from those 100 published, among them 23 copies from males (30.7%) and 52 from female (69.3%) in the study. The statistical analysis finds that the factors which affect the members to take action in behavior intention of ethical consumerism include ¡§subject norm (SN, £]=0.471)¡¨, ¡§attitude toward the behavior (AT, £]=0.454)¡¨, and ¡§perceived behavior control (PBC, £]=0.387)¡¨ and that subject norm being the most influential. Furthermore, the result also finds the participants agree on the following conclusions: 1. Ethical consumerism manifests to be most effective in minimizing the damage to the natural environment. 2. Organizations of consumer protection concur on ethical consumerism and it is executed based on their opinions and inputs. 3. Relevant information related to ethical consumerism can be difficult to acquire; therefore, the key factor is rather informational rather than financial. 4. Information on ethical consumerism is obtainable from organization of consumer protection, magazines, periodicals and experts. Nevertheless, 11.7% of the surveyed participants are unfamiliar with the terminology and practice. 5. The anticipation of willingness to adopt ethical consumerism will elevate.

This study aims to investigate college students' security awareness of using social media in sharing information. The two theories that have guided this study are the theory of planned behavior (TPB) and the technology acceptance model (TAM). Data was collected from both undergraduate and graduate students from the University of North Texas (UNT) in Denton. The total responses included 380 students from different majors with 291 valid responses for data analysis; The structural equation model (SEM) Lavaan package was used to find out the best fit of the model. A diagonally weighted least squares (DWLS) was used to model the variables as ordinal in this study's analysis as ordinal data made the model fit substantially. The study found that 6 factors: attitude (AB), subjective norm (SN), perceived behavior control (PBC), perceived usefulness (PU), perceived risks (PR), and security awareness (SA) influenced behavior intention (BI). Also, I found that AB was influenced by PR and SA, as well as SN influenced by SA. Self-efficacy (SE) influenced PBC. On the other hand, the study found that controllability (C) did not influence PBC; perhaps, an individual's skills do not interact with social media security settings. Perceived ease of use (PEOU) did not influence BI; perhaps this occurred because of an individual's inability to prevent his or her information from being disclosed in the future, even if they had taken the right precautions. This study contributed to literature on understanding the nature of information sharing among college students on social media. The results may help college security professionals to evaluate or revise the rules and policies regarding cybersecurity and privacy.

This research explores the relationship between intention and actual usage of self-service technology (SST), and investigates the effects of facilitating conditions and customer readiness on customer adoption of SST. In recent years, self-service technologies have created many new service contents; nevertheless, the actual utilization is not actually common yet. Therefore, this research try to explore the relationship between customer readiness and facilitating conditions on the actual use of SST, then focus on narrowing the gap between intention to use SST and actual usage of SST. We believe that this understanding is imperative for service providers to make proactive strategies for fostering customers’ intention and actual usage of the SST. The framework makes it possible to understand and predict customer trial related to using self-service technology by thoroughly examining underlying customer readiness degree and use the internet to illustrate how our framework can be applied to study customer behavior related to a specific self-service technology. To analyze the longitudinal effect, a two-stage survey was conducted and lasted for seven months. As it is well known that behavior intention does not necessary lead to actual behavior, our findings offer proactive strategies to service providers in turning intention into actual usage. Implications are discussed for managerial strategy as well as for future research. The research can be referred as marketing strategy for self-service or kiosk industry, and on academic contribution of narrowing the gap between intention and actual use. It is expected that it is helpful to facilitate self-service development and to enrich customer experience and competitiveness in Taiwan.

Renewable energy can effectively decrease carbon-dioxide emissions, and alleviate the Greenhouse effect. For consuming huge fossil fuel, Taiwan does have the obligation to reduce carbon-dioxide emissions. For the sunshine abound in the whole island and mature of photovoltaic (PV) industry, Taiwan has the potential to develop PV. This paper based on the Theory of Planned Behavior (TPB) and Multi-perspective on Technological Transition (MLP) focuses on the PV evolution of Taiwan. By empirical study, this paper developed a research framework, and applied questionnaire survey to verify it. Further, this paper also has a longitudinal case study and by historical research method to explore the evolution of Taiwan¡¦s PV policy. This paper found that attitude is the primary factor that affects the household¡¦s attention, and its antecedent factor relative advantage is the most important one. The second factor that affects the household¡¦s intention is perceived behavioral control which has the antecedent factor complexity. Further, perceived behavioral control also has the direct effect to the action which we must pay attention to it. Subjective norm has slight effect to the household¡¦s intention. And, social obligation is the antecedent factor of the subjective norm. Moreover, interfere effect exists between intention and household¡¦s real action. From the macro prospective, MLP depicts the evolution of Taiwan¡¦s PV diffusion, and we found it was resulted from the interaction of socio-technical landscape, socio-technical regime and niche-innovation. The processes were continually developed and form an innovative technology spiral.

<p>This dissertation aimed at examining the predictors of HPV vaccination intentions of college students in a Kenyan university and those in a Midwest university in the United States of America (USA). Using the theory of planned behavior (TPB), the dissertation investigated the most salient factors that predict the vaccination intentions of college male and female students in Kenya and the USA. A mixed method approach was utilized to collect data from the participants. Specifically, interviews with 43 students (22 from Kenya and 21 from USA) were used to collect the qualitative data from the students. The quantitative data were collected using closed-ended surveys with 512 Kenyan students at a large university in Uasin Gishu County and 522 students at the Midwestern university, USA. The qualitative findings revealed that identification had a major influence on how students sought health, ate, and related with their peers. In particular, identification through religiosity influenced the students’ attitudes toward sex and perception of oneself. Thus, many respondents reported viewing their bodies as the temple of God and sex as an activity for married couples. Thus, when they engaged in premarital sex, they often felt disconnected with God and they resulted to seeking forgiveness, minimizing their actions, and normalizing their actions.</p><p>Overall, the quantitative results suggested that college students in Kenya and the USA converged in certain health trends but differed in several others. For example, the Kenyan participants depicted a low understanding of HPV and HPV vaccine compared to the participants at the Midwestern university. The country of the participant also moderated the relationships between subjective norms and intentions, sex attitudes, vaccine attitudes, and intention to get vaccinated. The participants from the USA, for example, reported a stronger relationship between subjective norms and the intention to be vaccinated compared to the participants from Kenya. The results of this study also showed that the gender of the participant had an influence on the attitudes of students toward sex, with male participants having more favorable attitudes toward sex compared to female participants. Overall, subjective norms and cancer worry were the only common vaccine predictors among both female and male participants from Kenya and the USA. Surprisingly, although religiosity was correlated with other variables under consideration, it did not emerge as a direct predictor of the intention to get vaccinated. This might suggest it as a probable indirect predictor.</p><p>Being a comparative study of students in two countries, this dissertation offers unique insights that can inform theory, research, practice, and policy development. Specifically, the results point to the need for health practitioners designing health campaigns to consider the unique differences that exist among male and female students in Kenya and the USA. Some of the weaknesses of the study include use of self-report measures, which are limited to the memory of participants. This study suggests that researchers continue to explore the role of religiosity in influencing health-seeking behaviors among college students.</p>

Sharing automated vehicles (AVs) is a possible future, where shared automated vehicles (SAVs) and pooled automated vehicles (PooledAVs) are prospective on-demand AV configurations. While SAVs and PooledAVs can contribute to the sustainability of transport systems, the success of on-demand AVs depends on whether and how the public adopts them as regular travel modes. As such, this dissertation investigates five objectives: (1) to scrutinize the essential steps of designing a future mobility survey , while the primary focus of the survey is on respondents’ intentions to adopt various AV configurations (2) to propose and validate a theoretical model for on-demand AV adoption by extending the Theory of Planned Behavior (TPB), (3) to identify the prospective use cases of SAVs as the potential precursor of on-demand AVs, (4) to identify individual characteristics that may trigger different behavioral intentions among the on-demand AV service types, and finally (5) to investigate Canadians’ intentions to adopt on-demand AVs. A nationwide Canadian survey was designed and administered in fall 2021 (n = 5002) among adults (18 to 75 years old) residing in six major Canadian metropolitan areas: Toronto, Vancouver, Ottawa-Gatineau, Montréal, Calgary, and Hamilton. The findings of this dissertation paint a complex picture of on-demand AV adoption in the Canadian context with respect to the application of constructs from common technology adoption models and will help researchers investigating the characteristics of prospective consumers of on-demand AVs to identify the importance of affective motivations regarding adopting such emerging travel modes. The results reveal that many Canadians are yet either uncertain or reluctant to adopt AV technology in shared mobility services. In this light, policymakers and planners should adjust and moderate their expectations regarding the future market for on-demand AVs and be prepared for potential changes in travel behavior by examining incremental changes in existing on-demand ride-hailing services. / Dissertation / Doctor of Philosophy (PhD) / This dissertation assesses the conditions under which Canadians are willing to use fully automated vehicles (AVs) and investigates public perceptions and intentions to use “automated ride-hailing services,” which function as a taxi or Uber/Lyft service without a driver, and “pooled automated ride-hailing services,” which are a form of ride-hailing services, where passengers share a ride with someone they do not know to save on the cost of travel. To this end, an online survey (n = 5002) was designed and administered in October and November 2021 across six major Canadian metropolitan areas: Toronto, Vancouver, Ottawa-Gatineau, Montreal, Calgary, and Hamilton. Overall, results suggest that expectations towards AVs suddenly transforming the entire transportation sector, should be moderated and “automated ride-hailing services” and “pooled automated ride-hailing services” (when they are available in the entire Canadian market) are likely to be adopted as a supplementary mobility tool rather than a substitution for current travel modes.

The current research examines the use of social media and its security settings using the Social Exchange Theory (SET) within a Saudi student environment. This research includes an introduction, literature review, methodology, results, and conclusion with the results section presenting the findings from the three essays. The first essay employs the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology of SET. PRISMA's systematic and exhaustive approach to literature evaluation increases the likelihood of obtaining high-quality, reproducible findings. In the second essay, which focuses on awareness of X's (Twitter) security settings, a quantitative research approach was utilized. A sample of former and current Saudi students (graduate and undergraduate) at the University of North Texas participated in the investigation. This research provides an empirical examination of the use of X (Twitter) and its security features within this community by employing statistical analysis of the data from respondents. Likewise, the same sample of Saudi students from the University of North Texas was used for the third essay in which the use of Facebook's security settings was examined. Having a consistent sample across both studies enables a comparison and a greater understanding of the security awareness and practices of this group across various social media platforms. The findings across the different studies extend our understanding of the role of culture in privacy and security concerns related to social media.

Doctor of Philosophy / Department of Hospitality Management and Dietetics / Elizabeth B. Barrett / The primary purposes of this research were to 1) use the Theory of Planned Behavior (TPB)to assess Millennial generation wine consumers attitudes, perceived behavioral controls, and subjective norms related to purchasing wine in casual dining restaurants (CDR), and 2) use Conjoint Analysis (CA) to analyze Millennials’ preferences for wine information on the restaurant menu. An instrument was designed based on the TPB and CA and was sent online to 216 consumers using the database of a market research firm (e-rewards). Independent variables (attitude, perceived behavioral control, and subjective norms) were analyzed to predict behavioral intentions to purchase wine. Principal component analysis was combined with multiple linear regression to assess intention. Results identified attitudes and subjective norms as being significant in predicting behavioral intention, perceived behavioral controls was partially significant. Millennial’s believe ordering wine with their friends and family in casual dining restaurants will make them feel smart and sophisticated and will increase the enjoyment of food. However, they do not believe wine consumption is appropriate in CDR’s; they had strong perceptions that wine is purchased for special occasions and consumed in fine dining restaurants. Part II of the study employed conjoint analysis to determine Millennials preferences for wine information on the menu. Results indicated that Millennials prefer menus that provide wine/food pairing information, wine flavor descriptors located near food listings and quality wines at an affordable price. Millennials attitudes, subjective norms, and perceived behavioral controls support previous research that this generation is interested in wine and wine is a social experience that increases their enjoyment of food and time spent with their friends and family. Through the use of CA, the present study suggests wine information on the menu is important to this segment of consumers. Additional research should be conducted to understand the stereotypes this generation has about wine consumption in casual dining restaurants. These operators and owners should consider focusing their marketing efforts showing Millennials enjoying wine while celebrating special occasions with their friends and family. In addition, redeveloping menus in their operations to add wine information may increase interest in wine and generate profit.