Illustrative matter in pocket. / Digitized by Kansas Correctional Industries

Thesis (Ph.D.)--University Of Illinois at Urbana-Champaign, 1976. / Includes bibliographical references.

This study aims at movie theaters in Kaohsiung to explore the relationship between marketing mix strategy and repurchase intention. single screen, miniplex, multiplex and megaplex. Our three targeted movie theaters are in the form of multiplex (holding 8 to 15 screens): Vieshow Cinemas in MegaA, Cinemark in Dream Mall and 3.Ambassdor Theatres in E-Da World. The audiences who have tickets to the three movie theaters are the researched samples. This study adopts structured questionnaires and qualitative method to analyze diverse variables. The formal questionnaire includes three sections: marketing mix strategy scale, repurchase intention scale and the consumer¡¦s basic profile. The questionnaires are made with reference to literatures and previous surveys in order to revise to conform to the purpose of the study. For the pilot study, the number of the questionnaires is 100 copies. Then, the number of the samples amounts to 1200 persons by means of convenience sampling. From survey participants, 1012 respondents were collected, and invalid ones were excluded, at the rate of recollection of 84.3%. Two hypotheses are proposed: 1¡GDifferent customers-one variable of population- has significant impact on marketing mix strategy. 2¡GMarketing mix strategy has significant impact on repurchase intention. The statistic tool SPSS17.0 are used for analysis of data and test of hypotheses covering multi analysis in terms of description, reliability, factor, T test, single-factor ANOVA, correlation and regression. The following are the findings: 1¡GDifferent consumers, the variable of population, significantly impact on marketing mix strategy. 2¡GMarketing mix strategy has significant impact on repurchase intention. Our suggestions are made as follows: 1¡GDesign specific network communication for youngsters and adults. 2¡GConvey more advertisement messages on popular networks and papers toward students and employees 3¡GStrengthen the diversity, accessibility and popularity with respect to the contents of network marketing. 4¡GImplement diversified marketing mix strategy for different customers. 5¡GExtend other dimensions (e.g., customer¡¦s satisfaction) for study. 6¡GStudy more movie theaters in different areas (such as Tainan, Taichung, New Taipei City and Taipei) or non-premier theaters by expanding our scales. 7¡GCollaborate and cooperate with the authority.

Thesis (M.F.A.)--University of Massachusetts Amherst, 2009. / Open access. Includes bibliographical references (p. 85).

Thesis--Freie Universität Berlin. / Includes bibliographical references (p. 144-150).

No description available.

This dissertation analyses the influence theatre space and the dramatic genre have on the design process, by examining three designs of Greg King: Aladdin (2007), a pantomime presented at the Playhouse Drama Theatre, Oleanna (2008) a drama at the Seabrooke's Theatre, and The Wizard of Oz (2008), a musical presented at the Elizabeth Sneddon Theatre. Through a semiotic analysis of the productions, the scenographic choices of King are interrogated to ascertain the ways theatre space and dramatic genre affected his design choices. The theories around sign systems in the theatre of Keir Elam (1980), Martin Esslin (1987), and Elaine Aston and George Savona (1991) are examined and used to decode King's designs. This dissertation theorises that the theatre space has influenced and continues to influence the decisions and choices of the scenographer, and it is this linkage that informs the discussion around the historical development of the proscenium arch theatre and the scenographer. The case studies offered in this dissertation highlight the challenges involved with the physical limitations of the theatre space, as each venue selected differs in size, shape, and the technical equipment available for the designer. The dramatic text provides the primary basis for both the director and the designer to develop a production concept. However, dramatic texts can be divided into many different genres and the following three genres, namely drama, musical and pantomime, provide the focus for this study. As these three genres have evolved from earlier forms, the historical development of the three genres is examined to ascertain how the genre affects the scenographic process. Atheatre production is the result of a collaboration between many specialists and therefore, the relationship between the designer and other member of the production team is examined. A set design is a visual image of an imagined environment and many designers use symbols, consciously or subconsciously, to communicate their ideas. A theatre production is the result of a collaboration between many specialists and therefore, the relationship between the designer and other member of the production team is examined. A set design is a visual image of an imagined environment and many designers use symbols, consciously or subconsciously, to communicate their ideas. The work of three international designers, Josef Svoboda, Ming Cho Lee and Ralph Koltai is examined further to understand the influence theatre space and the dramatic genre have on the design process. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2012.

There is no abstract available for this thesis.

There is no abstract available for this thesis.

Thesis (M.Arch.)--University of Detroit Mercy, 2006. / "1 May 2006". Includes bibliographical references (p. 200-204).