­^¤åºK­n¡GInformation Technology (IT) as a competition advantage of the organization or individual has been widely welcome in the market. Orlikowski & Gash (1994) proposed the Theory of Technological Frame revealed that the organizational context affected the assumption and expectation of the technology. Furthermore, these assumption and expectation impacted the organization behavior. Thus, study the technological frame becomes a critical issue in understanding the IT development of the organization. We adopt the Theory of Technological Frame (Orlikowski & Gash, 1994) and make some reinforcement in the domain and category as the research model. This base guided us in understanding both the groups¡¦ and individual¡¦s behaviors of introduction and implementation of a groupware (Product Data Management, PDM) in the case study. In the data analyzing process, we employed the hermeneutic method to interpret and organize our finding. The research results indicated that the users hold positive perspective of PDM effectives in the following constructs¡G1. Reducing development time of new product¡F 2. Increasing the productivity of product design ¡F3. Increasing the accuracy of manufacturing and product design¡F4. Increasing and promoting the skill of working team¡F5. Assuring the data integrality and security¡F6. Building the data standard of aerospace. We believe that the consequence of research is useful for managers to understand the technological frame is important for enterprise¡¦s competitive capacity. Furthermore, understanding how to diagnosis, explanation and anticipation around information technology such change processes in organization. Keyword: information technology, Theory of Technological Frame