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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 3 of 3 (0.032 seconds)Spelling suggestions: "subject:"tiffany's"" "subject:"piffano's""
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The effects of Tiffany&Co’s online advertising strategy on brand perception in Italy and United StatesBosco, Urszula Petra Bianca 25 June 2012 (has links)
This Professional Report explores the effects of Tiffany&Co’s online advertising strategy on brand perception in Italy and United States. The study starts with an analysis of the concept of luxury and the opinion that scholars have on how luxury value and brand equity should be communicated. Brand perception, its influence on consumers, and the role of Internet are also analyzed. The last part includes a detailed analysis of the findings for Italian and American consumers aged 18-25 and the variables that influence Tiffany&Co’s perceptions. The study concludes with recommendations to reinforce brand equity and perceptions via online advertisements. / text
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On LuxuryNg, Angie January 2010 (has links)
Indulgent and desirable, luxury both boasts and seduces. Luxury is an elaboration on the essential, manifest in forms of etiquette and exclusion.
Films index both reality and fantasy. They reflect, denounce, and exaggerate, making them invaluable cultural documents. Post-World War Two, the ease of air travel, mass production of goods, and foreign influence changed the face of luxury. By examining the films To Catch a Thief (1955), La Dolce Vita (1960), and Breakfast at Tiffany’s (1961) – all three from the era of this shift in luxury – this essay excavates this change, by examining the narrative, objects, and architecture of selected scenes.
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| 3 |
On LuxuryNg, Angie January 2010 (has links)
Indulgent and desirable, luxury both boasts and seduces. Luxury is an elaboration on the essential, manifest in forms of etiquette and exclusion.
Films index both reality and fantasy. They reflect, denounce, and exaggerate, making them invaluable cultural documents. Post-World War Two, the ease of air travel, mass production of goods, and foreign influence changed the face of luxury. By examining the films To Catch a Thief (1955), La Dolce Vita (1960), and Breakfast at Tiffany’s (1961) – all three from the era of this shift in luxury – this essay excavates this change, by examining the narrative, objects, and architecture of selected scenes.
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