2008年全球金融海嘯與近年持續動盪的歐債危機，使得多數民眾在這兩次金融風暴中遭受鉅額損失，對於金融商品及銀行也產生了疑慮，導致出許多投資者與銀行端之間的消費糾紛，經過多次險峻的經濟波動及金融危機，投資市場中仍然有許多頂尖財富管理業務人員，他們歷經多次金融危機仍屹立不搖，績效穩定及深受客戶信賴，這其中差異值得深入研究探討。 本文主要探討台灣財富管理頂尖業務銷售成功關鍵因素，利用「三特質」問卷方式收集資訊並分析，藉此了解頂尖業務平日的工作內容、專業能力、人格特質、銷售行為及投資決策模式。研究最終可得知以下幾點結論：(1)透過MBTI性格分類法，頂尖業務以發明家、記者型、學者型為最多。(2)頂尖業務特質若具備積極負責、誠信、易於溝通，較容易與高端客戶產生長久互動與黏著度。(3)頂尖業務多具備強烈企圖心，不斷設定目標突破自我極限。(4)歷經過1~2次金融危機及景氣循環的頂尖業務，相對危機處理能力較強，能適時判斷投資進出時機，協助客戶完成理財目標機率也會比較高。 / Due to the global financial disasters in 2008 and the recent European debt crisis, domestic investors had suffered tremendous losses in investment. Consequently, concerns of financial products' profitability have raised drastically among investors and occasionally led to disputes between banks and investors. However, there are still many wealth managers who excelled at their job and were trusted by their customers even after going through several devastating economic events. The purpose of this paper is to determine the distinguishing characteristics of the top asset managers in D bank. With Myers-Briggs Type Indicator questionnaire we would portray and analyze their personalities, work capabilities, sales methods, and investment process. In conclusion, most elite financial advisors have characteristics of an inventor, a journalist, or a scholar. They also tend to have a proactive mindset toward their job and communicate with compassion. Because of these qualities, clients would deem their advisor as trustworthy and were satisfied with the services that they received. And most of all, they have the ability to support clients through financial difficulties and reach their financial goals.