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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Comparison of interactivity between CNN and YTN : a media analysis on two interacting programs : "Rick’s list" and "Topic news." / Comparison of interactivity between Cable News Network and Yonhap Television News.

Yi, Jaehong 09 July 2011 (has links)
This study has presented an analytic comparison of interactivity between CNN and YTN. In the circumstance that traditional media are suffering difficulty in attracting audience, CNN and YTN adopted a timely relief to break through a slump. It was interactivity. The most authoritative and oldest news networks in each country, America and Korea, CNN and YTN began the first interactive news shows at similar time. CNN’s Rick’s List and YTN’s Topic News did interactivity with audiences in real-time. Viewer’s texting messages to specific topics were on screen and anchors responded to them. The first interactive news shows gained steady popularity even under the decreasing rating period of CNN and YTN While Rick’s List has advanced, Topic News stopped after twenty months. This study analyzed why the different results and dissimilarities have been generated in terms of culture, inveterate media custom and business circumstance. / Department of Telecommunications

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