This thesis represents a systematic attempt to analyse the economic impact of international tourism in Iceland. While tourism has long been seen as an important source of foreign exchange and employment for the country very little detailed information is available on the role that the industry plays in the national economy. / To fill this 'information gap' two questionnaires were used to gather data on tourist expenditure characteristics and the cost and revenue structures of various tourism businesses. This data was then analysed using a simplified multiplier model. A series of findings are presented, including: the economic impacts associated with various 'tourist types': the ability of different tourism businesses and sectors to generate local income and employment, and; the links that exist between the industry and the rest of the economy. Each of these data bases is then used to provide an overview of future policy options facing the Icelandic government. / The research reveals that international tourism plays a major role in the Icelandic economy and is potentially an important tool for regional development. The data provides an important foundation upon which future tourism development strategics and research can be based.

Foreign tourists' images and ratings of Iceland before and after a visit to Iceland were investigated. Two self administered questionnaires were used to gather the data. Of 372 tourists, mainly from the USA and Great Britain, answering the first questionnaire 243 answered the follow-up questionnaire. / The tourists come mostly because of the scenery and particular landscape features and there is evidence of further tourist potential having to do with history and perhaps culture and customs. Changes in image during stay were considerable. The image of cost, which is the most negative aspect of the country, worsened, but the image of many landscape attributes improved. The importance of attributes changed in some instances. / The evidence supports the hypothesis that the greater the negative difference between expectation and experience of an destination attribute and the more important the attribute is to the tourists, the likelier they are to become dissatisfied.

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The diploma thesis focuses on position of Iceland as an international tourism destination. The first chapter defines theoretical framework for the thesis, whereas the second chapter introduces essential information about the country and its macroeconomic environment. The third chapter deals with the topic of Icelandic tourism and its importance for the economy. The influence of the Eyjafjallajökull eruption in 2010 for tourism is taken into account. The following chapter number four is based on questionnaire about attractiveness of Iceland for Czech tourists. The final chapter sumps up trends of Iceland tourism and focuses on other possibilities of development in this field. In the end the forecast of Icelandic inbound tourism is calculated with a method called regression analysis.