The aim of this PhD research project was to critically examine the self-reported socially-responsible activities of European full-service and low-fares airlines. Corporate social responsibility (CSR) is a concept that has been described using many terms and with varying definitions. Broadly, it is the recognition that businesses should voluntarily mitigate and manage their externalities. CSR has been touted by businesses and governments alike as a preferred alternative to regulation. This research looked at the self-reported CSR approaches of the European airline sector, which has historically been heavily regulated and is currently facing increasing pressures regarding its impacts on CSR- and sustainability-related concerns. Low cost carriers have been under particular scrutiny for their impacts, and therefore, this research compared the CSR approaches of the two dominant airline business models in Europe: low cost and full service models. The sample consisted of 21 full service and 13 low cost carriers with headquarters in Europe. Mixed qualitative methods were applied to 566 secondary documents (websites, press releases, annual reports, and standalone CSR reports) and 15 elite interviews with airline managers. A range of established CSR indicators were assessed, including: definitions, reported practices, motivations and justifications for CSR activities, and CSR management and monitoring. Much of what the airlines reported as their CSR was at odds with academic and governmental definitions; as a whole, they placed considerable emphasis on environmental issues and adhering to regulations. This study also found that the CSR practices were closely correlated with business practices and key sector issues – an understanding of CSR that is most compatible with stakeholder theory-based conceptualisations. Business models on their own were found to be an overly-simplistic explanation for the wide variances of practice that were found in the sample. Instead, four ‘profiles of responsibility’ were identified, which better captured the differences in practices.

This thesis is concerned with the sustainable tourism development in the Protected Landscape Area Kokořínsko. The aim is to evaluate current state of sustainable tourism in this area and outline the perspectives of its further development. The theoretical part is dedicated to the definition of the concept of sustainable development and its application to the tourism in protected areas. The beggining of the practical part describes the Protected Landscape Area Kokořínsko. The practical part is also concerned with the organization of tourism and an analysis of offer of environmentally friendly forms of tourism. The thesis is completed with an overall evaluation based on the SWOT analysis, chosen indicators of sustainable tourism development and a questionnaire survey among tourists, residents, entrepreneurs in the tourism industry and municipalities in the region of the Protected Landscape Area Kokořínsko.

This Diploma thesis focuses on sustainable forms of tourism. The aim of the thesis is to analyse the support of its development and to assess whether this support is sufficient. The first chapter theoretically defines these forms of tourism and the support of its development mentioned in legislative documents and strategic development plans. The second chapter is devoted to organizational and institutional support. The third chapter concentrates on certifications that lead to increasing market transparency, and ecolabelling, contributing to sustainable development, is also mentioned. The final chapter lists several programmes from which municipalities and entrepreneurs can draw financial means for their development. There are also results of the questionnaire research about supporting the development of sustainable forms of tourism. The respondents were from both the public and private sectors. In the end, there are proposals of appropriate measures to enhance promotion of sustainable tourism.

The tourism is remarkable phenomenon of today's life. There is a big impact to the GDP in the touristic attractive countries. But on the other hand it causes pollution of the environment. In the area of hospitality we can see huge waste of energy and materials. Based on this, we can see the possible future heading to the ideas of sustainable development with the activities of f.e. Green management, destination management, ecological tourism. Hotels can achieve the label of EU - "The Flower". Maybe those new approaches can eliminate the negative impact of the tourism. In the diploma thesis I described how the Czech hotels labelled with "The Flower" use the discourse joined with the label on its web pages.