<p>Frölunda-Aspvik Säteri, a company just outside Stockholm within the agriculture and forestry sector, has developed a business idea around countryside tourism as a complement to their existing business. The idea is to offer a high quality and functional way of living in small cottages surrounded by beautiful nature and landscape of cultural importance. There will also be a range of additional activities available such as hunting, canoeing, cycling etc. The project should be done with minimum impact on the surrounding environment and the importance of the ecological system should be at the forefront of all business decisions. At present the company wants to have a better understanding of what the future trends are within tourism, how its business idea fits in with future trends within tourism and how to stay competitive.</p><p>The purpose of this research paper is to identify the social driving forces that have an impact on people’s lifestyle and choice of holiday destination in the future, and present how these factors affect the travel industry. The result will then be used to evaluate the feasibility of Frölunda-Aspvik´s business idea around tourism. </p><p>A literature study has been carried out and the result of that has then been used to evaluate the company´s business idea. The main future trends are that tourists will have higher expectations, be more quality conscious and expect greater diversification regarding how they spend their holiday. This leads to travellers becoming more sophisticated. The reason can be explained by a higher disposable income and levels of education, better health, increased experience of travel and that people’s needs and expectations become more heterogeneous and individual. Many prefer several but shorter vacations spread out over the year. Time efficiency will also be crucial where demand for a combination of holiday, relaxation and various types of activities will increase. The health aspect will become more important where spa- and health destinations will be favoured. Outdoor activities and nature experiences will increase in popularity but also tourist products that are more intellectual and creative. More people expect peace and quiet where the primary purpose of the holiday is to escape from everyday life. Concern for the environment will be more significant as will the search for a deeper meaning beyond material possessions where also authenticity emerges as a selection criterion regarding tourist products and destinations.</p><p>The conclusion of the study is to further develop Frölunda-Aspvik Säteri’s intentions to benefit from future tourism by extending its activities to include holiday facilities to compliment its existing business. From the study, it is clear that the company will be able to fulfil some of the needs of what future tourists value most. However, the company should also take into consideration other external factors that have not been included in this report which are stemming from ecological, economical, political and technical origin. In some cases, particularly in a longer perspective, the impact of threats such as climate changes, increasing oil prices and downturn in the economy could imply more threats to company. These should be looked at in more detail if they decide to realise its business plan within tourism.</p>

Frölunda-Aspvik Säteri, a company just outside Stockholm within the agriculture and forestry sector, has developed a business idea around countryside tourism as a complement to their existing business. The idea is to offer a high quality and functional way of living in small cottages surrounded by beautiful nature and landscape of cultural importance. There will also be a range of additional activities available such as hunting, canoeing, cycling etc. The project should be done with minimum impact on the surrounding environment and the importance of the ecological system should be at the forefront of all business decisions. At present the company wants to have a better understanding of what the future trends are within tourism, how its business idea fits in with future trends within tourism and how to stay competitive. The purpose of this research paper is to identify the social driving forces that have an impact on people’s lifestyle and choice of holiday destination in the future, and present how these factors affect the travel industry. The result will then be used to evaluate the feasibility of Frölunda-Aspvik´s business idea around tourism. A literature study has been carried out and the result of that has then been used to evaluate the company´s business idea. The main future trends are that tourists will have higher expectations, be more quality conscious and expect greater diversification regarding how they spend their holiday. This leads to travellers becoming more sophisticated. The reason can be explained by a higher disposable income and levels of education, better health, increased experience of travel and that people’s needs and expectations become more heterogeneous and individual. Many prefer several but shorter vacations spread out over the year. Time efficiency will also be crucial where demand for a combination of holiday, relaxation and various types of activities will increase. The health aspect will become more important where spa- and health destinations will be favoured. Outdoor activities and nature experiences will increase in popularity but also tourist products that are more intellectual and creative. More people expect peace and quiet where the primary purpose of the holiday is to escape from everyday life. Concern for the environment will be more significant as will the search for a deeper meaning beyond material possessions where also authenticity emerges as a selection criterion regarding tourist products and destinations. The conclusion of the study is to further develop Frölunda-Aspvik Säteri’s intentions to benefit from future tourism by extending its activities to include holiday facilities to compliment its existing business. From the study, it is clear that the company will be able to fulfil some of the needs of what future tourists value most. However, the company should also take into consideration other external factors that have not been included in this report which are stemming from ecological, economical, political and technical origin. In some cases, particularly in a longer perspective, the impact of threats such as climate changes, increasing oil prices and downturn in the economy could imply more threats to company. These should be looked at in more detail if they decide to realise its business plan within tourism.

The diploma thesis is focused on trends in tourism and tourism policy in Spain. There are defined basic terms, described brief history of tourism in the world and in Spain. The thesis describes the relationship between tourism and economy of the country and defines the position of Spain in the field of international tourism. There are also presented tourism bodies and political plans of Spain. Case studies which form last part of the thesis are devoted to three autonomous communities where the researches are focused on local attractions, current regional statistics and political plans of each community.

Los sectores turismo y hotelería son industrias que se encuentran relacionadas y en constantes cambios respecto a su oferta de servicios frente a las nuevas tendencias del mercado. Una reciente tendencia que ha surgido es el turismo wellness. Algunos hoteles están adaptándose a esta tendencia e implementando servicios wellness en sus instalaciones, especialmente en Asia, donde el turismo wellness está más desarrollado, ofreciendo diversas experiencias wellness en hoteles, muchas de ellas basadas en prácticas ancestrales o con el uso de recursos naturales. Los hoteles que ofrecen servicios wellness contribuyen con el desarrollo personal y la salud integral de los huéspedes que buscan este tipo de bienestar emocional. Sin embargo, la información acerca del turismo wellness aplicado en la hotelería no es ampliamente accesible en el idioma español a pesar de que se tienen oportunidades de crecimiento en países hispanohablantes, especialmente en Latinoamérica donde se cuenta con los recursos de aplicar servicios wellness. Debido a ello, la presente investigación sintetiza y analiza información relevante sobre la reciente tendencia del turismo wellness aplicado en la hotelería, las características de los hoteles que ofrecen servicios wellness y las actividades que realizan los hoteles en relación al turismo wellness. La metodología aplicada en el desarrollo de la investigación es la revisión de literatura con un enfoque integrador. Se obtuvo como hallazgo principal que el turismo wellness es una industria que se encuentra en fuerte crecimiento a nivel mundial y apunta al bienestar propio con un enfoque holístico. / The Tourism and Hospitality industry are strongly related and in constant change with respect to their supply and trends. Wellness tourism is a recent trend that has emerged in the last few years. Some hotels are adapting to this trend, especially in Asia, where this kind of tourism is more developed, which is why they offer a variety of wellness experiences in their hotels. Many of these are related to ancient practices or the use of host-countries’ natural resources. The wellness services contribute to the personal development and integral health of the guests, but also to their emotional wellbeing. Nevertheless, the information related to this kind of tourism applied in the hospitality industry is not wide open in the Spanish language, even though countries in Latin America have plenty of resources that may serve for the development of wellness hotels. Therefore, the research analyzes and synthesizes relevant information related to this new trend such as the characteristics and activities that are carry out by hotels in relation to wellness tourism. The methodology used in this research is the literature review with an integrative approach. The main finding is that wellness tourism is an industry that is in strongly growing worldwide and focuses on the well-being of the customers with a holistic approach. / Trabajo de investigación

The aim of the diploma thesis is based on a theoretical framework and with the help of typology to explain the importance of social tourism and its relationship to bound tourism and to find out, how social (bound) tourism displays itself as a specific form in the shape of summer children's camps. The work introduces and compares the definitions of social and bound tourism, there is performed the typology of social tourism and there are also mentioned current trends in social and bound tourism and the specifics of the development of bound and social tourism in the Czechia. After defining and characterizing the territory of the Jindřichův Hradec district, the search for information about children's camps and the methodology of my own research are explained in detail in the text, which consists in the content analysis of a structured interview with open questions. Within the analysis, keywords are selected, and a mix of quantitative and qualitative evaluation is performed, in which both the frequency of keywords and the content of individual statements are evaluated. Gradually, the geographical factors of camp location, their program factors, general characteristics and organizational factors of camps, their technical parameters and limitations of the coronavirus pandemic, social and demographic...