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The role of place image in the holiday choice process of potential touristsKent, Peter Julian. January 1990 (has links)
Thesis (Ph. D.)--University of Reading, 1990. / Includes chp. 3 of Marketing tourism places edited by Gregory J. Ashworth and Brian Goodall titled People, places and priorities, opportunity sets and consumers' holiday choice by Peter Kent. Includes several papers from the 2nd International Conference, Leisure, Labour and Lifestyles : International Comparisons, Sussex University, Brighton, England, Juen 29-July 3, 1988. Includes bibliographical references.
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