Este estudo teve por objetivo analisar os aspectos organizacionais da Festa Nacional do Peixe, em Tramandaí. Foi escolhida a 18ª edição por sua consolidação como um evento cultural no Litoral Norte, tanto em termos de público quanto em desenvolvimento estrutural. A pesquisa foi um estudo de caso de cunho qualitativo, feita a partir do estabelecimento de critérios que orientassem o estudo da gestão de um evento: a) objetivos organizacionais; b) envolvimento dos stakeholders; c) análise de desempenho; d) estrutura organizacional. O estudo empregou análise de documentos, entrevistas abertas e estruturadas, questionários fechados e observações in loco. Os documentos consistiram em projetos, materiais de publicidade, leis e decretos sobre as características da gestão da Festa e foram fornecidos pela Prefeitura Municipal de Tramandaí. As entrevistas foram realizadas com representantes do poder público do município e da iniciativa privada, num total de 43 entrevistados. Os questionários foram realizados com a comunidade local e com os visitantes da Festa, num total de 600 entrevistados. As observações, num total de 9, aconteceram dentro da Secretaria de Turismo de Tramandaí e nos pavilhões da Festa, durante as fases pré-evento, transevento e pós-evento. Os resultados evidenciaram que existem problemas pontuais na gestão da Festa Nacional do Peixe. Os objetivos da Festa são pouco específicos e redundantes, a participação dos stakeholders no evento não é simétrica e os gestores não elaboraram mecanismos de mensuração para analisar o desempenho que o evento atingiu. Quanto à estrutura organizacional da Festa, constatou-se que ela apresenta alguns traços do modelo Burocrático, o que dificulta uma gestão inovadora, ágil e flexível. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-28T16:38:46Z No. of bitstreams: 1 Dissertacao Bianca Pugen.pdf: 732342 bytes, checksum: 63ac1e4f2633df1c1eab94890b6c9f7c (MD5) / Made available in DSpace on 2014-05-28T16:38:46Z (GMT). No. of bitstreams: 1 Dissertacao Bianca Pugen.pdf: 732342 bytes, checksum: 63ac1e4f2633df1c1eab94890b6c9f7c (MD5) / This study had for objective to analyze the organizational aspects of the Festa Nacional do Peixe, in Tramandaí. The 18th edition was chosen considering its consolidation as a cultural event in the North Coast because of the great number of visitors and because of the structural development. The research was a study of case of qualitative stamp, starting from the establishment of rules that guided the research of an event´s administration: a) organizational objectives; b) involvement of the stakeholders; c) acting analysis; d) structural organizational. The research used analysis of documents, open and structured interviews, unopened questionnaires and observations in loco. The documents consisted of projects, publicity materials, laws and ordinances about the characteristics of the administration of the Party and they were supplied by the City hall of Tramandaí. The interviews were accomplished with people of the Municipal Administration and of private initiative, in a total of 43 interviewees. The questionnaires were accomplished by the local community and by the visitors to the Party in a total of 600 interviewees. The observation, in a total of 9, were realized inside the Tourism Office and in the pavilions of the Party, by the phases: pre-event, during the event and after the event. The results evidenced that there are specific problems in the administration of the Festa Nacional do Peixe. The objectives of the Party were little specific and redundant; the participation of the stakeholders in the event was not symmetrical and the managers didn´t elaborate measuring mechanisms to analyze the performance reached by the event. We noticed that the organizational structure of the Party presents some vestiges of the Bureaucratic model, what hinders an innovatory, clever and flexible administration.

Este estudo teve por objetivo analisar os aspectos organizacionais da Festa Nacional do Peixe, em Tramandaí. Foi escolhida a 18ª edição por sua consolidação como um evento cultural no Litoral Norte, tanto em termos de público quanto em desenvolvimento estrutural. A pesquisa foi um estudo de caso de cunho qualitativo, feita a partir do estabelecimento de critérios que orientassem o estudo da gestão de um evento: a) objetivos organizacionais; b) envolvimento dos stakeholders; c) análise de desempenho; d) estrutura organizacional. O estudo empregou análise de documentos, entrevistas abertas e estruturadas, questionários fechados e observações in loco. Os documentos consistiram em projetos, materiais de publicidade, leis e decretos sobre as características da gestão da Festa e foram fornecidos pela Prefeitura Municipal de Tramandaí. As entrevistas foram realizadas com representantes do poder público do município e da iniciativa privada, num total de 43 entrevistados. Os questionários foram realizados com a comunidade local e com os visitantes da Festa, num total de 600 entrevistados. As observações, num total de 9, aconteceram dentro da Secretaria de Turismo de Tramandaí e nos pavilhões da Festa, durante as fases pré-evento, transevento e pós-evento. Os resultados evidenciaram que existem problemas pontuais na gestão da Festa Nacional do Peixe. Os objetivos da Festa são pouco específicos e redundantes, a participação dos stakeholders no evento não é simétrica e os gestores não elaboraram mecanismos de mensuração para analisar o desempenho que o evento atingiu. Quanto à estrutura organizacional da Festa, constatou-se que ela apresenta alguns traços do modelo Burocrático, o que dificulta uma gestão inovadora, ágil e flexível. / This study had for objective to analyze the organizational aspects of the Festa Nacional do Peixe, in Tramandaí. The 18th edition was chosen considering its consolidation as a cultural event in the North Coast because of the great number of visitors and because of the structural development. The research was a study of case of qualitative stamp, starting from the establishment of rules that guided the research of an event´s administration: a) organizational objectives; b) involvement of the stakeholders; c) acting analysis; d) structural organizational. The research used analysis of documents, open and structured interviews, unopened questionnaires and observations in loco. The documents consisted of projects, publicity materials, laws and ordinances about the characteristics of the administration of the Party and they were supplied by the City hall of Tramandaí. The interviews were accomplished with people of the Municipal Administration and of private initiative, in a total of 43 interviewees. The questionnaires were accomplished by the local community and by the visitors to the Party in a total of 600 interviewees. The observation, in a total of 9, were realized inside the Tourism Office and in the pavilions of the Party, by the phases: pre-event, during the event and after the event. The results evidenced that there are specific problems in the administration of the Festa Nacional do Peixe. The objectives of the Party were little specific and redundant; the participation of the stakeholders in the event was not symmetrical and the managers didn´t elaborate measuring mechanisms to analyze the performance reached by the event. We noticed that the organizational structure of the Party presents some vestiges of the Bureaucratic model, what hinders an innovatory, clever and flexible administration.

<p>Западна&nbsp; Србија&nbsp; у&nbsp;&nbsp; себи&nbsp; обједињује&nbsp; три&nbsp; округа&nbsp; са24&nbsp; општине&nbsp;&nbsp; у&nbsp; Републици&nbsp; Србији&nbsp; и&nbsp;смештена&nbsp; је&nbsp; у&nbsp;&nbsp; њеном&nbsp; западном&nbsp; делу.&nbsp; Простире&nbsp; се&nbsp; на&nbsp; површини&nbsp; од11.882 km&sup2;&nbsp; што&nbsp; представља&nbsp;13,45%&nbsp; територије&nbsp; Републике.&nbsp; Транзитност&nbsp; положаја&nbsp; је,&nbsp; кроз&nbsp; историју,&nbsp; условио&nbsp; богато&nbsp; културно-историјско наслеђе.&nbsp;</p><p>Западна&nbsp; Србија&nbsp; се&nbsp; у&nbsp; овом&nbsp; истраживању&nbsp;&nbsp; нашла&nbsp; као&nbsp; раскрсница&nbsp; различитих&nbsp; идеологија,&nbsp;култура,&nbsp; менталитета,&nbsp; вера,&nbsp; те&nbsp;&nbsp; богатог&nbsp; материјалног&nbsp; и&nbsp; духовног&nbsp; наслеђа&nbsp; прожетог&nbsp; изузетним&nbsp;природним&nbsp; вредностима.&nbsp; Темељном&nbsp; валоризацијом&nbsp; њених&nbsp; потенцијала,&nbsp; могла&nbsp; би&nbsp; постати&nbsp;окосница развоја туризма, како&nbsp; у&nbsp; административним границама, тако и&nbsp; у&nbsp; ширем региону.&nbsp;</p><p>Обилује&nbsp; споменицима&nbsp; културе&nbsp; где&nbsp; су&nbsp;&nbsp; заступљени&nbsp; најразличитији&nbsp; облици,&nbsp; од&nbsp; археолошких&nbsp;налазишта,&nbsp; преко&nbsp; дела&nbsp; са&nbsp; споменичким&nbsp; и&nbsp; уметничким&nbsp; својствима,&nbsp; до&nbsp; савремених&nbsp; облика&nbsp;културног&nbsp; уздизања. Сви ови облици требало би да на адекватан начин буду&nbsp; укључени&nbsp; у креирање&nbsp;и&nbsp; развој&nbsp; културног&nbsp; туризма&nbsp; и&nbsp; да,&nbsp; као&nbsp; такви,&nbsp; постану&nbsp; стална&nbsp; понуда&nbsp; у&nbsp; осталим &nbsp;облицима&nbsp;туристичких кретања, као што су&nbsp; спортско-рекреативни, екскурзиони, излетнички туризам и сл.&nbsp;</p><p>Културно-историјско&nbsp; наслеђе&nbsp; није&nbsp; адекватно&nbsp; заштићено,&nbsp; недовољно&nbsp; је&nbsp; презентовано,&nbsp;интерпретирано&nbsp; и&nbsp; промовисано,&nbsp; тако&nbsp; да&nbsp; није&nbsp; адекватно&nbsp; укључено&nbsp; у&nbsp;&nbsp; туристичку&nbsp;&nbsp; понуду.&nbsp; Међутим,&nbsp;оно&nbsp; што&nbsp; поседујемо&nbsp; је&nbsp; богато&nbsp; нематеријално&nbsp; наслеђе.&nbsp; Туристима&nbsp; треба&nbsp; понудити&nbsp; нематеријалне&nbsp;културне&nbsp; ресурсе&nbsp; што&nbsp; је&nbsp; основ&nbsp; туристичког&nbsp; доживљаја&ndash;&nbsp; уживање&nbsp; у&nbsp;&nbsp; културној&nbsp; интеракцији,&nbsp;упознавање&nbsp; другачије&nbsp; културе&nbsp; и&nbsp; културног&nbsp; идентитета.&nbsp; Акценат&nbsp; треба&nbsp; ставити&nbsp; на&nbsp; старе&nbsp; занате,&nbsp;машине,&nbsp; рурална&nbsp; домаћинства,&nbsp; разне&nbsp; манифестације(сајмове ,&nbsp; вашаре,&nbsp; изложбе).&nbsp; Ово&nbsp; може&nbsp; бити&nbsp;значајна конкурентска предност&nbsp; у&nbsp; региону.</p><p>У&nbsp; комбинацији&nbsp; са&nbsp; природним&nbsp; ресурсима&nbsp; као&nbsp; главним&nbsp; мотивима&nbsp; туристичких&nbsp; кретања&nbsp; у&nbsp;Западној&nbsp; Србији,&nbsp; културни&nbsp; туризам&nbsp; би&nbsp; могао&nbsp; постати&nbsp; значајан&nbsp; фактор&nbsp; унапређења&nbsp; туризма&nbsp;уопште и издвојити се као самостални вид туристичких кретања. С обзиром на тренутно стање, тај&nbsp;моменат ће сачекати неке наредне генерације.&nbsp;</p> / <p>Zapadna&nbsp; Srbija&nbsp; u&nbsp;&nbsp; sebi&nbsp; objedinjuje&nbsp; tri&nbsp; okruga&nbsp; sa24&nbsp; opštine&nbsp;&nbsp; u&nbsp; Republici&nbsp; Srbiji&nbsp; i&nbsp;smeštena&nbsp; je&nbsp; u&nbsp;&nbsp; njenom&nbsp; zapadnom&nbsp; delu.&nbsp; Prostire&nbsp; se&nbsp; na&nbsp; površini&nbsp; od11.882 km&sup2;&nbsp; što&nbsp; predstavlja&nbsp;13,45%&nbsp; teritorije&nbsp; Republike.&nbsp; Tranzitnost&nbsp; položaja&nbsp; je,&nbsp; kroz&nbsp; istoriju,&nbsp; uslovio&nbsp; bogato&nbsp; kulturno-istorijsko nasleđe.&nbsp;</p><p>Zapadna&nbsp; Srbija&nbsp; se&nbsp; u&nbsp; ovom&nbsp; istraživanju&nbsp;&nbsp; našla&nbsp; kao&nbsp; raskrsnica&nbsp; različitih&nbsp; ideologija,&nbsp;kultura,&nbsp; mentaliteta,&nbsp; vera,&nbsp; te&nbsp;&nbsp; bogatog&nbsp; materijalnog&nbsp; i&nbsp; duhovnog&nbsp; nasleđa&nbsp; prožetog&nbsp; izuzetnim&nbsp;prirodnim&nbsp; vrednostima.&nbsp; Temeljnom&nbsp; valorizacijom&nbsp; njenih&nbsp; potencijala,&nbsp; mogla&nbsp; bi&nbsp; postati&nbsp;okosnica razvoja turizma, kako&nbsp; u&nbsp; administrativnim granicama, tako i&nbsp; u&nbsp; širem regionu.&nbsp;</p><p>Obiluje&nbsp; spomenicima&nbsp; kulture&nbsp; gde&nbsp; su&nbsp;&nbsp; zastupljeni&nbsp; najrazličitiji&nbsp; oblici,&nbsp; od&nbsp; arheoloških&nbsp;nalazišta,&nbsp; preko&nbsp; dela&nbsp; sa&nbsp; spomeničkim&nbsp; i&nbsp; umetničkim&nbsp; svojstvima,&nbsp; do&nbsp; savremenih&nbsp; oblika&nbsp;kulturnog&nbsp; uzdizanja. Svi ovi oblici trebalo bi da na adekvatan način budu&nbsp; uključeni&nbsp; u kreiranje&nbsp;i&nbsp; razvoj&nbsp; kulturnog&nbsp; turizma&nbsp; i&nbsp; da,&nbsp; kao&nbsp; takvi,&nbsp; postanu&nbsp; stalna&nbsp; ponuda&nbsp; u&nbsp; ostalim &nbsp;oblicima&nbsp;turističkih kretanja, kao što su&nbsp; sportsko-rekreativni, ekskurzioni, izletnički turizam i sl.&nbsp;</p><p>Kulturno-istorijsko&nbsp; nasleđe&nbsp; nije&nbsp; adekvatno&nbsp; zaštićeno,&nbsp; nedovoljno&nbsp; je&nbsp; prezentovano,&nbsp;interpretirano&nbsp; i&nbsp; promovisano,&nbsp; tako&nbsp; da&nbsp; nije&nbsp; adekvatno&nbsp; uključeno&nbsp; u&nbsp;&nbsp; turističku&nbsp;&nbsp; ponudu.&nbsp; Međutim,&nbsp;ono&nbsp; što&nbsp; posedujemo&nbsp; je&nbsp; bogato&nbsp; nematerijalno&nbsp; nasleđe.&nbsp; Turistima&nbsp; treba&nbsp; ponuditi&nbsp; nematerijalne&nbsp;kulturne&nbsp; resurse&nbsp; što&nbsp; je&nbsp; osnov&nbsp; turističkog&nbsp; doživljaja&ndash;&nbsp; uživanje&nbsp; u&nbsp;&nbsp; kulturnoj&nbsp; interakciji,&nbsp;upoznavanje&nbsp; drugačije&nbsp; kulture&nbsp; i&nbsp; kulturnog&nbsp; identiteta.&nbsp; Akcenat&nbsp; treba&nbsp; staviti&nbsp; na&nbsp; stare&nbsp; zanate,&nbsp;mašine,&nbsp; ruralna&nbsp; domaćinstva,&nbsp; razne&nbsp; manifestacije(sajmove ,&nbsp; vašare,&nbsp; izložbe).&nbsp; Ovo&nbsp; može&nbsp; biti&nbsp;značajna konkurentska prednost&nbsp; u&nbsp; regionu.</p><p>U&nbsp; kombinaciji&nbsp; sa&nbsp; prirodnim&nbsp; resursima&nbsp; kao&nbsp; glavnim&nbsp; motivima&nbsp; turističkih&nbsp; kretanja&nbsp; u&nbsp;Zapadnoj&nbsp; Srbiji,&nbsp; kulturni&nbsp; turizam&nbsp; bi&nbsp; mogao&nbsp; postati&nbsp; značajan&nbsp; faktor&nbsp; unapređenja&nbsp; turizma&nbsp;uopšte i izdvojiti se kao samostalni vid turističkih kretanja. S obzirom na trenutno stanje, taj&nbsp;momenat će sačekati neke naredne generacije.&nbsp;</p> / <p>Western Serbia unites the three districts with 24 municipalities. It covers an area of&nbsp;11,882 km&sup2; (13.45% of the territory of the Republicof Serbia). Its position ensured intensive&nbsp;transit which resulted in rich cultural and historical heritage.&nbsp;</p><p>In this study, Western Serbia is presented as a crossroad of different ideologies, cultures,&nbsp;mentalities, religions, and rich material and spiritual heritage permeated with outstanding natural&nbsp;values. Thorough evaluation of its potential, it could become the driver of tourism development,&nbsp;both within its administrational borders and in wider region.</p><p>Cultural sites are various &ndash; from archeological sites, historical and sacral monuments, to&nbsp;modern forms of culture. All these sites should be&nbsp; adequately included in creating and&nbsp;developing cultural tourism and it should become permanent &nbsp;offer in other forms of cultural&nbsp;movement, such as sports and recreation, excursions, site seeing tourism etc.</p><p>Cultural and historical heritage in Western Serbia is not adequately protected, not enough&nbsp;interpreted and promoted, so it is not an integral&nbsp; part of the tourist industry. However, we have&nbsp;rich immaterial heritage. Tourism sector of this region should offer immaterial cultural resources&nbsp;as a basis of the tourist experience - enjoying in&nbsp; cultural interaction, learning about different&nbsp;cultures and cultural identity. Emphasis should be&nbsp; placed on the old crafts, industrial heritage,&nbsp;rural households, various events (trade shows, fairs, exhibitions). This could be a significant&nbsp;competitive advantage in the region.&nbsp;</p><p>In combination with the natural resources as the main motive of tourist movement in&nbsp;western Serbia, cultural tourism can become an important factor for increasing tourism in&nbsp;general, and distinguish itself as an independent type of tourist movements. Considering current&nbsp;conditions, this will be a challenge for the next generations.</p>