Thesis (Masters Diploma)--Cape Technikon, Cape Town, 1995 / Tourism is one of the social and economic phenomena evidencing the most rapid growth this century, and it has the potential of becoming the largest industry in the country. To prevent a decline in the tourism assets of South Africa, while simultaneously maximizing • the economic benefits and job opportunities arising from tourism, it is vitally important for the industry to be managed with great care. Against the backdrop of domestic tourism in South Africa, research was conducted into and recommendations made on the issue of whether the tourist destination sector has the necessary management structure and infra-organization to underpin effective management, communication, co-ordination and the promotion of tourism activities and objectives within this sector. An historical perspective on the process of change affecting the organization of tourism, linked to the findings derived from the empirical study, will endeavour to give an account of the development of tourism organizations in the destination sector compared to the present day state of affairs at national, regional and local levels. As a significant part of the success of any organization may be att~buted to good management and organization, this study also focuses on the importance of management in general, organization, types of structures, effective communication co-ordination and marketing communication.

Thesis (MTech (Teacher Education ))--Cape Technikon, Cape Town,1997 / This study is aimed at instructional design for training tourist guides in order to specifically enable them to accommodate the requirements and expectations of "new" South African tourists wishing to join a package tour. The latter refers to those citizens who have previously been excluded from tourism destinations and/or attractions because ofracial regulations ofthe past.. The traditional role ofthe tourist guide and the present-day modus within which it has realised, have been examined reaching the conclusion that the designation "tourist guide" means far more, now focusing on being an educator and culture broker. This new role requires a new and innovative training. Although training courses for tourist guides do exist, these courses do not equip guides to act as culture brokers, mediating between tourists and hosts or host destinations, nor between foreign tourists and all facets ofthe diverse South African culture. Tourist guides occupy key positions in the tourism industry. They make the work of tourism planners, marketers, developers, travel agents and tour operators accessible to tourists. This implies unfolding reality to tourists, setting professional standards and interacting with local communities. This comprehensive role is often not attained as desired because those accepting the responsibility for it are not sufficiently trained, indeed not when the needs and expectations of "new" domestic tourists are considered. The abovementioned curriculum design was launched with a needs assessment to determine the needs of"new" domestic tourists, as only the needs and expectations ofwhite, traditional, indeed.

Thesis (M. Tech.) - Central University of Technology, Free State, 2008