The aim of the thesis was to create the business plan of a newly rising travel agency. The Theoretical part targets the basic conceptions related to the issue. It contains the definition of a business plan and it mentions who its users are and which form and appurtenances should the correct business plan have. The Practical part includes the concrete business plan of the new travel agency. It includes the explication, if its foundation in future is feasible and if the calculation of the capital intensity of the project is realistic.

This dissertation aims to analyze customer satisfaction with the services provided by fishing travel agency Pepa. An entrepreneur is trying to achieve quality services and general customer satisfaction as the primary goal. Recognising consumer behaviour is essential for building loyalty and increases the likelihood of next purchase. Quality contains a set of factors that affect its overall perception. The individual character of quality is determined by economical and political situation in the country, modern technologies or cultural - historical background. Qualified staff and skilled company management are integral component of high quality services. Quality is needed to be checked constantly with established management concepts ( TQM ) or other existing standards. The quality should be controlled not only by the legislative authority but the enterprise itself and the customers too. The image of travel agency Pepa is based on quality and reliable services that are provided to its customers for several years. During this period of time travel agency Pepa climbed up gradually to the top of the fishing tour operators list and maintains its permanent clientele. This dissertation focuses in the detection of shortages and weaknesses of services including possible improvements for better services. The methodology of my thesis is based on the analysis of literature, Internet resources, questionnaires and personal interviews. Personal interviews with clients and the owner of travel agency Pepa expanded my knowledge in this issue.

This thesis describes the design and implementation of the margins reporting in the travel agency. The main goal of the thesis is the design and implementation of a tool for margins monitoring of future package tours. The theoretical part provides an overview of resources devoted to Business Intelligence. The resources include various data sources which are specialized publications, scientific articles, theses and other electronic resources. Further, there are explained basic concepts related to Business Intelligence, benefits, principles and major components of Business Intelligence solution. At the end of the theoretical part is provided an overview of current Business Intelligence market trends and is introduced QlikView tool, which is used for creating reports in the practical part. The practical part is an analysis of the current situation of margins reporting in the travel agency. Problems are identified in this field. The company set requirements for implementation solution based on identified issues. Using knowledge gained in the theoretical part is designed a solution that meets the business requirements and this solution is implemented. The conclusion contains the verification of the solution implemented in practice and the evaluation of the fulfillment of the thesis objectives. The implementation of the margin reporting in the real company is considered as the main benefit of the thesis. The other benefit of the thesis is the description of the real case in which was used a tool based on in-memory analysis - one of the trends in Business Intelligence. Then there is the description of the case using Business Intelligence for a decision-making in one industry, travel agency.

Subject matter of this thesis is the analysis of the offer of travel agencies in relation to a selected territory -- Turkey. The aim the work is to find out whether the offer of holiday packages in relation to this destination is sufficient on the Czech market or if it was possible to enrich this offer. The hypothesis says that travel agencies extended their offers in reaction to the recent political problems in competing destinations of Turkey. The first part of the thesis is dedicated to the definition of basic terms in relation to the topic -- travel agency, offer of a travel agency and destination. The second part describes Turkey as a destination. The thesis continues with the analysis of selected travel agencies operating on the Czech market. The offer of every travel agency is analysed according to the 4P -- product, price, place and promotion -- and then evaluated. The conclusion contains summary of the analysis and recommendation regarding extending and existing offer of the Czech market.

This diploma thesis deals with the evaluation of potential of consulting services in outgoing tourism. Based on several key research revealed that in the Czech Republic there is no specialized travel agency focused on consulting services. Demand for these services is quite high, people miss the personal approach and the opportunity to consult their holidays with a travel consultant. The solution could be to create a new travel agency ČambiTour with focuse on consulting services. Providing of these services, however, must be free of charge - Czechs have not been prepared to pay for these services yet. The main part of this thesis is focused on the establishment and development of new travel agency ČambiTour. Specifically, there is a business plan, marketing strategy and possible business risks analysis. There is also research of client satisfaction, SWOT analysis and possible options for future development of the company.

Master’s thesis "Business plan - expanding of the travel agency”, is focused on the preparation of a business plan, according to which it will be possible in the future to extend already functioning travel agency another business subject. In the theoretical part, on the basis of the available professional literature, the concepts concerning business, business plan and travel agency are outlined. In the analytical part, analyses are analysed which analyse the internal and external environment of the company and help in the design part. The design part consists of comprehensive steps, procedures and methods of a particular business plan for the expansion of the real travel agency.

The subject of the dissertation is a concept for the solution of the graphic and model applications of the travel agency´s visual style. I have concentrated on the main products of the agency such as the travel diary, travel game and pocket lens. I heve elaborated on the model concept of them. In particular I have described the process of the diary ´s creation , from the graphic design to printing and binding. In the appendix I have put the design manual. You can find there all the parts of the corporate identity such as colour definition and measurement of logo, logotype and text. I have also defined the secret area, business card, letter paper, invoice and envelope.

This thesis deals with special cases in accounting and taxes in the travel agency. In the first part of this thesis the term tourism is particularly defined. There is also depicted legal regulation of tourism in the Czech Republic. The second, practical part attends to peculiar accounting transactions in the travel agency and it is also focused on the tax questions.

The work was devoted to insurance in tourism. The main goal was map the scope of insurance against insolvency of a travel agency. Describe is also the whole responsibility for provided services of a travel agency, particularly a responsibility for a detriment during a trip. A partial objective was an analysis of the actual product base of insurance companies, which supply some insurance against insolvency of travel agencies. A considerable part of this work is an analysis of the law of tourism, the part concerning travel agencies.

This thesis deals with the processing of a business plan. It is specifically the implementation of a new web portal aimed at commission sale of travel tours. The aim of this thesis is to build a business plan in order to determine the relevant data for its feasibility and the profitability. This thesis consists of two parts. The first part covers the theoretical definition of a business plan and a description of his specific content. The theoretical part is followed by the second practical part in which they are initially defined specifics related to tourism. Afterwards, the work focuses on the description of the product itself and its competitiveness in the market. The work also paid attention to the analysis of suppliers, consumers, competitors and the current description of the planned marketing activities. The financial part transforms the previous text into a numeric form, which also expresses the need for funds and the overall project profitability.