The purpose of this study is to investigate how internal and external sources influence dog owners’ desire and intent to travel with their dogs, using the model of goal-directed behavior (MGB). Specifically, this study investigates 1) the demographic profile of participating dog owners, 2) the relationship between dog owners’ Anticipated Emotions (AE) and their desire to travel with their dogs, 3) dog owners’ Attitudes toward the act (Aact) of traveling with their dogs and its relationship with their desire to travel with dogs, 4) the relationship between Subjective Norms (SN) and dog owners desire to travel with dogs, 5) owners’ Perceived Behavioral Control (PBC) over their dog-accompanied travel situation, 6) the relationship between desire for dog-accompanied travel and Behavioral Intent (BI), and 7) the relationship between Past Behavior (PB) and the desire and BI regarding future travel with dogs.