The thesis deals with specific segments of the senior travel tourism, as an important type of travel tourism in the Czech republic. The specific charackteritics of demands and preferences of seniors are stated. The quality and amount of the services in travel tourism are evaluated and analyzed. Further, the thesis evaluates subjects offering specific products and services for seniors on the Czech market, in particular activities of tour operators, travel agencies and accommodation providers. These subjects are important involved organizations in the changing society according to the process of ageing of population. Also on this account, seniour travel tourism has a big potential to develop. In the conclusion, all the assumptions of the development of senior travel tourism in the Czech republic are evaluated. The goal of the thesis is to analyze and evaluate the level of the services and products being offered to seniors in the Czech republic.

The main object of this thesis were focused on analysis in case of traffic education in Czech repubic, parallely whit research of traffic literacy in specific segment, as a starting point for propositions of improvements in system of trafic education. Desingn of possible solutions were made after analysis, which should leads to improvement of traffic literacy primarily and secondary of travel lirecy.

The main aim of this study was to investigate current search behaviour among Saudi consumers of travel services, to establish their attitudes towards, and adoption of online search and booking processes. It also aimed to explore current experiences within travel agencies of the adoption of online booking systems in the Saudi Arabian market. The study relied on a multi-method research design, with a focus on using both qualitative and quantitative data across three sequentially organised phases of data collection. Phase one centred on in-depth interviews with Saudi travel agents; phase two adopted a combined approach, using observation and semi-structured interviews, with a focus on getting a comprehensive insight into Saudi consumer search behaviour. In phase three, the researcher undertook a survey of internet adoption and search behaviour with a cross-section of Saudi consumers, located in the UK (N=481). Findings from the first phase demonstrated that Saudi Arabian travel firms continue to rely on offline booking methods and have been relatively slow to adopt online systems. Key factors influencing the adoption of online travel booking technology included attitudinal and cultural factors and an absence of customer trust, security and privacy. The second phase results indicated that information search and evaluation emerged as a single highly integrated process, however behavioural elements within the process varied across individuals, according to their search strategy and level of prior experience. In phase three, the key relationships in the conceptual model were examined, notably the relationship between search constructs and purchase intention. Only a few past studies have examined information search and evaluation in relation to purchase in emerging markets. This study offers a more in-depth perspective on search intention and information search and evaluation in the pre-purchase stage for online travel products. Key insights have emerged on the nature of the relationship between search intention, information search and evaluation and purchase intention through the development of a more comprehensive conceptual framework than in prior studies. The qualitative research demonstrated a) how search ability and search strategies were reflective of confident and well-established search behaviour on the part of Saudi consumers and b) gender and regional variations c) that the nature of information search and evaluation is shaped by behavioural differences at an individual consumer level. The study also offers a deeper understanding of the challenging perceptions that exist with regards to the slow adoption of online travel processes among Saudi Arabian travel firms.

This diploma work takes and describes for the main objective the evolution and the formation of mental maps. These mental maps join with the idea of a travelling and with a travel tourism. The partial objective is the project for an exploitation of these knowledges for the travel tourism. This research is specialized in the basic school students where is the evolution the most descriptive. The evolution of the mental maps is assumed by students of secondary schools and by older informants. The evolution of these mental maps confirms the anylysis of questionnaires.

Title: The sustainable development of historical monuments in Prague The aim of this diploma thesis is to map the influence the visiting of sights in the Prague Heritage Reservation on their condition and sustainability and to submit possible suggestions for improvement. In addition to these proposals, new possible outcomes will be added to improve the situation in the future, further new marketing products, strategies that would lead to the expansion of the sustainable development of the monuments and the care for them. The teoretical part deals with the general definition of the concept of Prague Heritage Reservation, basics statistics of tourism and the monument care itself in Prague. Another integral part of the thesis are marketing and demarketing strategies regulating the flows of visitors, which are used by individual institutions. The practical part consist predominantly of a quantitative survey, from the answers were obtained during a multi-year survey among the visitors of he city of Prague, in order to find out especially the motivation of foreign visitors to travel to Prague, the most visited places and also whether tourists are satisfied with visit. In diploma thesis, only selected questions related to the topic are included, described and evaluated. The final chapter presents and...

Travel periodicals are one of the means, how can readers - potential tourists to learn about a specific destination, or be motivated to visit presented country. This diploma thesis describes the development and transformation of the tourism magazines that are published in the Czech Republic after 1989. The attention is focused on the title COT business (for professionals) and National Geographic (for the public). Although targeted at different audiences, both periodicals bring news and coverage from destinations, interviews with travelers, practical travel advices and thus contribute for the increase or decline of demand for various places. Selected magazines gradually gained a strong position on the Czech media market and can be thus described as prototypes in their segment. Especially in recent years in comparison with the competition selected periodicals have declined in sold costs, advertising revenues and readership. The aim of this thesis is to investigate the market overall with selected travel periodicals and also identify opportunities that should selected titles (publishers) include into marketing planning, if they want to stay "leaders" on the media market. The thesis also presents a case study that is comparing the framing methods of selected destinations in order to determine, to what...

The period between the 1750s and 1830s witnessed a major change in travel practices in Europe, moving away from the traditional Grand Tour and focusing more on natural places, their visual power, and their influence on individual emotions. Such changes meant that the Alps ceased to be seen as a natural obstacle that had to be crossed in order to access Italy, and became a place to explore and a mountainous space par excellence. This thesis addresses the importance of mental mapping in travel literature and its impact on the construction of the Alps as a transnational space, which eventually facilitated the creation of a viable touristic market in the Alps as we know it today. The first part of the thesis analyses the transformation of the Alps from a natural frontier to a border region explored by travellers and their networks. The second part discusses the consequences of these changes on mental mapping and spatial representations of the Alps by travellers: it highlights the way external visitors often had very subjective interpretations of what the Alps meant as a term and a place, and conveyed those to other travellers through travel writing. Finally, the third part of this work investigates the development of an Alpine myth as a product of these shifting mental representations: the Alps became a set of expectations, typical images, and encounters to be expected.

This thesis questions a series of assumptions concerning the nineteenth- and early-twentieth-century modernization of European spaces. Current scholarship tends to concur with essayistic texts and images by contemporary intellectuals that technological and organizational developments increased the freedom of movement of those living in western-European societies, while at the same time alienating them from each other and from their environment. I assess this claim with the help of Dutch travel egodocuments such as travel diaries and letters. After a prosopographical investigation of all available northern-Netherlandish travel egodocuments created between 1500 and 1915, a selection of these documents is examined in greater detail. In these documents, travellers regarded the possession of identity documents, a correct appearance, and a fitting social identity along with their personal contacts, physical capabilities, and the weather as the most important factors influencing whether they managed to gain access to places. A discussion of these factors demonstrates that no linear increase, nor a decrease, occurred in the spatial power felt by travellers. The exclusion many travellers continued to experience was often overdetermined. The largest groups affected by this were women and less educated families. Yet travellers could also play out different access factors against each other. By paying attention to how practices matched hopes and expectations, it is possible to discover how gravely social inequities were really felt by travellers. Perhaps surprisingly, all social groups desired to visit the same types of places. Their main difference concerned the atmosphere of the places where the different groups felt at home. To a large degree this matched travellers' unequal opportunities. Therefore, although opportunities remained strongly unequal throughout the period, this was not always experienced as a problem. Also, in cases where it was, many travellers knew strategies to work around the obstacles created for them.