This thesis focuses on the issue of staffing in retail, specifically focusing on the retail of luxury goods. The main aim is to map the process of staffing itself and then to create optimization measures in order to increase the efficiency of recruitment. By analyzing the staffing process there will be developed optimization measures, which are based on existing processes used in international companies and also on recommendations of the personnel department group LVMH. An important part of this thesis is the analysis of the labor market and human capital from a demographic perspective and analysis of changes in population structure. The contribution is to create the necessary recommendations to streamline the staffing process, including providing more detailed information about these processes in luxury retail and summary of theoretical knowledge in the field of personnel management.

The aim of this diploma thesis is to determine the strengths and weaknesses of the Škoda brand and current company marketing strategy in the Chinese market. Leading to description and analysis of what is behind the recent success on the Chinese market and what factors could cause its future further triumph or possible breakdown in China.

My diploma thesis deals with the analysis of yields which are used for finding out the value of the estate by the income approach. In the theoretical part there is the description of the particular approach of the estate valuation and the definition of the basic points going together with the real estate market. There is even the comparison of the methods used in the valuation of the estate with the methods used in the valuation of the business. The practical part deals with the yield analysis, its relationship with another macroeconomic quantity. This work is focused on the development of the yields through the real estate market segments, too.

The thesis is focused on the exploration of the relationship and connection between education and the labor market on the basis of analysis of expert reports and publications. The work justifies the importance of promoting education referencing the Strategy for Lifelong Learning as the basic document for education. The aim is to define and propose measures that would improve the current situation in education in the Czech Republic in comparison with OECD countries, greater student satisfaction with the quality of education and to better prepare students for their future careers. These are defined as for the whole country, and specifically for the Středočeský region, with emphasis on the district of Kolín. Findings from the analysis of strategic documents relating to education are used to design possible recommendations for preparing a strategy to educational policy of the Czech Republic in 2020. Its intention is to offer suggestions that might provide improvements shortcomings of current strategic and policy documents, and thus contribute to improving the overall quality of education . The theoretical part of the thesis is focused on the basic concepts and issues in education , the description of the education system to analyze its present state and regional differences in educational structures counties. It is focused on the educational structure of the population of the Czech Republic and its regional disparity. While exploring the mutual relation of education and the labor market is assessed continuity of Regional Development Strategy 2014-2020 and the Strategy for Educational Policy of the Czech Republic in 2020. The practical part is devoted to the description and evaluation of the state of the educational system of the Středočeský region with a focus on district of Kolín. Recommendations for the Kolínsko based on the overall characteristics of the labor market situation in the region, the development of job seekers and analysis of groups of people at risk of unemployment in the district of Kolín. The work used materials of the Ministry of Education, Youth and Sports , Ministry of Labour and Social Affairs Regional Office of the Central Region, the Czech Statistical Office data and data of the regional branch of the Labour Office of the Czech Republic . In this thesis methods are applied research, comparison and analysis and synthesis of the findings.

The latests events point out to the importance of migration and call for quick and effective reforms of various policies affecting this area. Migration and it's effects are therefore becoming subject of many studies in the recent years. The dissertation thesis looks for the impacts of immigration from third countries on the European Union labour market. It first establishes the theoretical possible impacts of imigration on host markets, afterwards it opens the discusison, whether the EU labour market can be truly perceived as a common, homogenous area. In it's second part the disertation thesis seeks the main features of work immigration in the EU, evaluates and compares the economic position of immigrants and domestic workers. The final chapter look for the impacts of immigration from third countries on unemployment rates and wages of domestic workers. The results of the author's calculations, as well as other similar studies, indicate that these impact are rather low.

The aim of the thesis called Educational System in the Liberec Region and its Connection with Labour Market is to analyse the educational system and determine whether the structure of the educational system corresponds to the needs of the labour market. Due to the increased influence of high school graduates, it is focused on the research of high school graduates and their situation in the labour market. The thesis is divided into five chapters. The first chapter describes the basic concepts of education and the labour market. The second chapter deals with the educational system in the Czech Republic. There is also introduced legislation in education and basic conceptual documents. The next part deals with the labour market in the Czech Republic and related legislative framework. The fourth chapter focused on the Liberec Region and description of the educational system in this region, including the situation of graduates in the labour market. The last chapter describes the labour market in the Liberec Region and in conclusions is described the situation of graduates in the labour market in this region. The analysis proved that the structure of the educational system in the Liberec Region does not correspond with the labour market. In case of artistic fields of study is the continuity between the educational system and the labour market better, on the other hand in these areas the number of graduates is lower. In popular disciplines such as administration, economy or tourism is a surplus of graduates in Liberec Region.

Television composes the largest share of media market in the Czech Republic. Large scope for addressing a broad audience is created and investments of companies constitute a major share of income of television stations. These stations with their program focus on various groups of viewers which creates a space for submitters of advertisement to focus their marketing activities on selected target groups of viewers. Considering the fact that television constitutes such massive communication channel, differences among advertisements on individual television stations cease to exist. The objective of my thesis is to find out, if companies still apply theoretical recommendations regarding segmentation, targeting and suitability of selected strategy when submitting advertisements. To find answers to researched question, a data file containing all advertisements broadcasted by television stations in 2011, has been analyzed in this thesis. Research of data has been performed using cluster analysis. Upon results of this thesis, suggestions for improvement of researched condition of companies have been recommended.

This diploma thesis aims to analyze and evaluate the structure of the labour market in different economic cycles in the Czech Republic during 2004-2014 and compare reciprocity with German labour market, which is closest to the Czech. The theoretical part deals with general issues in the labour market, the economic cycle and the development of the global economic crisis. The work confirms the hypothesis that nowadays in 2014, four years after the economic crisis that hit the Czech economy in 2008-2010, the structure of the labour market in the Czech Republic has changed compared to the years before crisis. It also partially confirms the minor hypothesis that labour market indicators still haven´t reached the level which Czech Republic had before the crisis. The unemployment rate is still not at pre-crisis levels, but employment improved compared to 2008

The aim of this thesis is to provide a comprehensive overview of the possible forms of entry on foreign markets. Various inputs are compared according to an advantages and disadvantages. Diploma thesis is focused on trading with West Africa, particularly with Nigeria. Therefore I will bring the importance of the process of discussions and negotiations with respect to awareness of differences in cultural aspects of the negotiations and contracts. In conclusion, I refer to the establishment of a specific joint venture in Nigeria. Any input options on the international market are assessed in the context of trade in goods.

The thesis deals with the problems of a community of young nonconformist on the labour market, specifically the community of hipsters. The theoretical part is focused on explanation of terms - community, generation, nonconformity and labour market. The practical part is devoted to a description of community, an analysis of topics arising from the research community and resulting from the theoretical part of thesis and then an interpretation of the research results on the labour market with the use of sociological methods. The goal of thesis was processed of data using a case study, which it describes and analyzes the main aspects of community´s life, the working life in this case. I consider the main contribution of this thesis a description of nonconformist´s behaviour in this community on the labour market, which can be useful for companies to know, because they are maybe concerned about the employment of people from this subculture.