by Ho Hoi-keung Elec. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 53-54). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / INTRODUCTION --- p.1 / COMPANY PROFILE REPORT --- p.4 / PRODUCT PROFILE REPORT --- p.5 / Areas of Use --- p.7 / Supply Situation --- p.11 / Other Substitute Products --- p.11 / SWOT ANALYSIS --- p.14 / Strength --- p.14 / Weakness --- p.16 / Opportunities --- p.18 / Threats --- p.21 / COMPETITIVE ANALYSIS --- p.23 / MARKET PROFILE REPORT --- p.29 / Textile Industry --- p.29 / Electronic Industry --- p.30 / Metal Degreasing Industry --- p.31 / Demographic Consideration --- p.32 / Hong Kong --- p.32 / Shenzhen SEZ --- p.33 / Zhuhai --- p.35 / Xiamen --- p.37 / TARGET GROUP ANALYSIS --- p.39 / MARKET OBJECTIVES --- p.43 / MARKETING STRATEGY --- p.44 / ACTION PLAN --- p.49 / BUDGET CONSIDERATIONS --- p.50 / CONCLUSION & RECOMMENDATIONS --- p.52 / BIBLIOGRAPHY --- p.53