This thesis analyzes the official propaganda campaign carried out under the rule of President Saparmurat (Niyazov) Turkmenbashi in Turkmenistan. Following a brief overview of the historical evolution of the state, society and culture in Turkmenistan to provide a better understanding of the social and historical context in which propaganda was pursued / the main objectives and themes of the propaganda campaign are discussed. Besides other means of propaganda, Rukhnama, the spirit-book of Turkmen written by Turkmenbashi, and women are examined in greater detail as case studies of basic means of propaganda. The thesis finally discusses the outcomes of the propaganda campaign together with a glance at the changes and continuities displayed in policies of Gurbanguly Berdymukhammedov, the successor of Turkmenbashi.