Mobile phones and Interactive Voice Response (IVR) applications are being progressively used in developing countries to collect voice-based reports about bad governance or poor public service delivery, reported by citizens. Such systems (e.g. Avaaj Otalo, Foroba Blon, etc.) can give an opportunity to rural users in developing countries to easily influence and participate in public affairs. Despite the ongoing efforts on using such solutions, the lack of an efficient system of administration can cause delays in broadcasting the collected reports as quickly as possible, to reach the relevant authorities. This thesis presents the results of a real-world deployment of an administrative functionality for an IVR system called U-Call, used in the Northern districts of Uganda. U-Call Administrative Functionality (UCAF) interacts with the U-Call administrators through mobile phones and gives the moderator access to the registered users. It allows administrators to easily publish and tag audio reports over the Web using their mobile phones. It also uses a semantic tagging module to increase findability and information categorization on the U-Call’s website. After an initial validation and successful evaluation of UCAF in the field, during a trip to Uganda, additional features were incorporated, such as multiple authentication process and dynamic tagging. UCAF and its additional features was succefully delivered to the end user, as part of the  U-Call reporting system. / People’s Voices: Developing Cross Media Services to Promote Citizens Participation in Local Governance Activities