Some retail companies have been facing boycotts and negative criticism due to their association with sweatshop practices and human rights scandals. In order to deal with such criticism, it has become common for these garment sector businesses to implement corporate responsibility projects in countries in which their independent suppliers are located. These projects fall within the Sustainable Development Goals (SDGs) framework, more specifically on how the private sector can contribute to the achievement of the 8th goal, which is related to decent work and economic growth. In this sense, this work analyzes how the understanding of problems related to work processes influence the design and outcome of an initiative partially implemented by the private sector. A project implemented in Cambodia by H&M, the International Labour Organization (ILO) and the Swedish International Development Cooperation Agency (Sida) was used as case study.