This thesis focuses on how to elevate the Taiwanese motorcycle industry through a strategy based on successful branding. One of the items discussed is how most Taiwanese manufacturers produce mainly small sized motorcycles that are facing increasing competition and slower sales due to a saturated domestic market. Using the SWOT analysis and taking advantage of Taiwan¡¦s capabilities in R&D and production, entering the ATV/UTV niche market is the best path to long term profitability. ¡]1¡^A thorough analysis of the world¡¦s ATV/UTV market, sales volume by country, brand and model, is the path that should be taken by all the Taiwanese manufacturers. ¡]2¡^A successful branding strategy requires the following: 1¡DOne of the key factors is to start with clear product positioning and have differentiating and innovative products. 2¡DSuccessful sales channel development 3¡DCommunicate the brand value with the consumer-the customer is always right. A branding company is not in the business of just selling products (where the performance, features, and quality must be right), but price and after service also play an equally important role. A brand will not be fully accepted by the consumer until the brand has achieved full customer satisfaction by taking care of all the items above. 4¡DAn analysis on Taiwan¡¦s branded companies and interviews with the professionals who have helped create such brands are the key validation processes.

The subject of this diploma thesis is to create a new interesting design of electric utility terrain vehicle in accordance with technical, ergonomic and aesthetic requirements for such product. My main aim is to create an innovative design concept of terrain vehicle with utility dump bed and seats for two passengers.

The subject of this diploma thesis is to create a new interesting design of electric utility terrain vehicle in accordance with technical, ergonomic and aesthetic requirements for such product. My main aim is to create an innovative design concept of terrain vehicle with utility dump bed and seats for two passengers.

This master thesis aimed to design a permanent magnet assisted synchronous reluctancemachine (PMaSynRM) rotor for pump applications which were to be implemented inan existing Induction Machine stator. The machine were to be compared with a similarpermanent magnet synchronous machine (PMSM) with similar torque production in termsof cost and performance.This thesis goes through the theory of the Synchronous Reluctance Machine andthe Permanent Magnet assistance. A rotor was designed by utilizing existing design approachesand simulation of performance by use of finite element analysis. A demagnetizationstudy was conducted on the added permanent magnets in order to investigate thefeasiblity of the design.The final design of the PMaSynRM was thereafter compared to the equivalentsurface-mounted PMSM in terms of performance and cost. The performance parameterswas torque production, torque ripple, efficiency and power factor. Due to the lower torquedensity of the PMaSynRM, for equal torque production the PMSM had a 40% shorterlamination stack than the PMaSynRM.The economic evaluation resulted in that when utilizing ferrite magnets in the PMa-SynRM it became slightly cheaper than the PMSM, up to 20%. However, due to the fluctuatingprices of NdFeB magnets, there exist breakpoints below which the PMaSynRM isin fact more expensive than the PMSM or where the price reduction of the PMaSynRMis not worth the extra length of the motor. However, it was shown that the PMaSynRMis very insensitive to magnet price fluctuations and thereby proved to be a more securechoice than the PMSM / Detta examensarbete avsåg att designa en rotor till en permanentmagnetsassisteradsynkron reluktansmaskin (PMaSynRM) för pumpapplikationer, vilken skulle implementeras i en befintlig asynkronmaskin (IM) stator. Maskinen jämfördes ekonomiskt och prestandamässigt med en liknande synkronmaskin med permanentmagneter (PMSM) med jämförbar vridmomentsproduktion.Uppsatsen avhandlar teorin bakom synkrona reluktansmaskiner och konceptet kring permanentmagnetassistans. Rotorn designades genom användandet av befintliga designmetoder och simulering genom finit elementanalys (FEA). En avmagnetiseringsstudie utfördes på de adderade magneterna för att undersöka rimligheten kring designenDen slutgiltiga designen av PMaSynRMen jämfördes därefter mot den jämlika PMSMen i termer om prestanda och kostnad. De undersökta prestandaparameterarna var vridmoment, vridmomentsrippel, verkningsgrad och effektfaktor. Eftersom vridmomentsdensiteten i en PMaSynRM är lägre än hos en PMSM så visade sig PMSMen ha en 40% kortare lamineringskropp än PMaSynRMen vid jämnlik vridmomentsproduktion.Den ekonomiska utvärderingen resulterade i att vid användandet av ferritmagneter i PMaSynRMen så blev den något billigare än PMSMen, upp till 20%. På grund av fluktuerande priser hos NdFeB magneter, så finns det brytpunkter där PMaSynRMen faktiskt blir dyrare än PMSMen eller då kostnadsreduktionen för PMaSynRMen kan bedömas att vara för låg med tanke på den ökade längden och vridmomentsrippel. Däremot visades det att PMaSynRMen är väldigt okänslig för prisvariationer och därför visades vara ettkostnadsmässigt tryggare val än PMSMen