This paper’s aim is to discover the impact of economical, demographic and traditional determinants on clubs’ on-pitch success in UEFA Champions League. Generally it is assumed by people that financially strong clubs tend to win on the pitch most of the time. Is it really true? Is it always the same wealthy teams which win in the end? Football is a type of entertainment and people would like to see games with uncertain outcomes and a balanced competitiveness between two sides. In this way they can enjoy this entertainment. In that case, how uncertain is the outcome and how balanced is the competition in UEFA Champions League? In order to answer all these questions a multiple regression analysis is built including economic, demographic and traditional variables both at club and country level. These mentioned explanatory variables are GDP per capita of the home country, population of the host city, total market value of the team’s players, capacity of the stadium, country’s participation in international tournaments, club’s age, rank of the next best team from the same country and country’s hosting an international tournament. It turned out that financially advantageous clubs which have stadiums with larger capacities and located in more populated cities have more chances of winning than the others. Then again, it is observed that countries’ football tradition and dedication does not have a significant impact on clubs’ on-pitch success in UEFA Champions League.

This dissertation consists of five articles about economics of sports. The first three articles investigate various types of outcome uncertainty and how they relate to match attendance demand, while the remaining two articles test the efficiency of sports betting markets. The first article presents a new method of calculating match importance. Unlike the previous approaches in the literature, it does not require ex-post information and can be used for any type of season outcome. The second article shows that the additional playoff stage in the Czech ice hockey "Extraliga" lowers the probability of the strongest team becoming a champion and thus increases seasonal uncertainty. The third article demonstrates that the inconsistent findings in the literature about the link between match uncertainty and attendance could be explained by wrongly specified regressions, proposes a new approach to analyzing the effect of match uncertainty and shows that attendance demand is maximized if teams of the same quality play against each other. The fourth article examines the favorite-longshot bias in the context of betting on tennis matches. It shows that the favorite-longshot bias pattern is consistent with bookmakers protecting themselves against both better informed insiders and the general public exploiting new information. The fifth article investigates the supposedly profitable strategy of betting on soccer draws using the Fibonacci sequence. The strategy is tested both in a simulated market and on a real data set and found to lose money.