Thesis (MBA)--Stellenbosch University, 2015. / ENGLISH ABSTACT: The global Christian industry has undergone a radical shift in the past decade. There are many influences and forces active in the industry affecting church and there is evidence that the Christian industry is in a decline phase. This study analyses and assesses the strategic architecture of the Unite180 church. Even though the church has been operating its ministry successfully since 2006 as a youth ministry, it has never formalised its strategic architecture. The research study thus performed a thorough strategic architecture assessment of the Unite180 church and concluded with a strategy map and Balanced Scorecard to be utilised as practical tools to monitor the church’s achievements in terms of its strategic initiatives. The research question can be expressed as follow: What can be learnt from the current strategic architecture of the Unite180 church and how can it be changed, improved and further developed to ensure that the Unite180 church continues to create value sustainably? The study focused on a qualitative approach and the literature review explored the field of business model innovation and strategy.