This dissertation reviewed extant literature about McGuire’s distinctiveness theory, the Elaboration Likelihood Model of Persuasion, in-group bias theory, racial identity, race source effects, and cultural cues pertaining to targeting African American and Latino consumer markets. Mexican and African American informants were interviewed after viewing magazine advertisements targeted to the other group to determine if distinctiveness to the other’s images and cultural cues occurred. Observations were also reported from ethnographic excursions across Des Moines, Iowa, a city and state where African Americans and Mexicans are numerical rarities or minorities. Results revealed that the majority of informants spontaneously delivered responses that reflected salience with the other group. In fact, both groups saw themselves as a part of a greater people of color community--extending their ethnic identities. Furthermore, informants exhibited a provisional ethnic backlash against viewing Anglos in product advertisements in their ethnic magazines. However, when ads presented a message about diversity, informants thought Anglo images should be included. Both groups said they valued the use of people of color and socially responsible messages in ads for high involvement and low involvement products, however, these images and cultural cues would not lead to purchases of new brands because informants were weary about wasting money on unfamiliar brands in a stressed economy. Consumers also scanned ads for models’ races, and paid attention to how their ethnic group and other people of color were treated in ads. Also, informants reported discussing racial issues often in social circles. A black-brown racial divide was expressed when there was a perceived scarcity of resources and when one group discussed how they felt the other group perceived their race. Finally, class and having on-going personal relationships with members of the other group affected responses. This study offers many academic, managerial, practitioner, social and political implications and recommendations. / text

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This study explores the complex relationship between radical right rhetoric and the genre of apocalyptic rhetoric. The radical right consists of the White Nationalist and Patriot movements, two common "hate group" movements in the United States. The Klanwatch (1998d) explains that the number of hate groups in the United States grew by 20 percent in 1997. They attribute much of this growth to the movement's use of the Internet. Although these hate groups are highly diverse, Christian Identity is a common theology to which many members of the radical right adhere.This study analyzes two artifacts representational of Christian Identity rhetoric. These artifacts were found on the Web site of the Northwest Kinsmen, a radical right group from the Pacific Northwest. Christian Identity is a "pseudo-Christian" theology that claims that white Christians are the true Israelites and that Jews are actually "children of Satan." Christian Identity followers believe that there will be a racial war (i.e., racial apocalypse) in which white Christians will triumph over the forces of evil (Abanes, 1996).This study utilizes the rhetorical method of generic criticism to determine that the Christian Identity rhetoric present on the Northwest Kinsmen's Web site is apocalyptic rhetoric. Generic theory, the theoretical foundation of this study, argues that rhetorical genres have common situational, substantive, and stylistic features and a common "organizing principle" that unifies the genre. Therefore, this study compares the key features of apocalyptic rhetoric to the Northwest Kinsmen artifacts. Through this study, a greater understanding of the social reality, beliefs, attitudes, and values of the radical right, Christian Identity rhetors is obtained.This study discovers that the Christian Identity rhetoric found on the Northwest Kinsmen's Web site is apocalyptic rhetoric. This study illustrates that these Christian Identity rhetors believe that they are living in a chaotic world of inexplicable problems. Through apocalyptic rhetoric, the rhetors help explain the "crises" facing the audience and therefore restore order in their lives. Specifically, this study shows how these apocalyptic rhetors utilize conspiracy theories to restore order. Additionally, it illustrates how the rhetorical strategies associated with apocalyptic rhetoric (i.e., typology, transfer, and style and language) are used to enhance the credibility of the rhetor and the legitimacy of even the most racist assertions. Finally, this study provides insight into the use of the Internet by radical right groups. / Department of Speech Communication

Using African American newspapers, this study examines the consensual opinion of articles and editorials regarding two events associated with the space race. One event is the Soviet launch of Sputnik on October 4, 1957. The second is the Apollo 11 moon landing on July 20, 1969. Space Race investigates how two scientific accomplishments achieved during the Cold War and the civil rights movement stimulated debate within the newspapers, and that ultimately centered around two questions: why the Soviets were successful in launching a satellite before the US, and what benefits could come from landing on the moon. Anti-intellectualism, inferior public schools, and a lack of commitment on the part of the US government are arguments offered for analysis by black writers in the two years studied. This topic involves the social conditions of African Americans living within the United States during an era when major civil rights objectives were achieved. Also included are considerations of how living in a "space age" contributed to thoughts about civil rights, as African Americans were now living during a period in which science fiction was becoming reality. In addition, this thesis examines how two scientific accomplishments achieved during this time affected ideas about education, science, and living conditions in the U.S. that were debated by black writers and editors, and subsequently circulated for readers to ponder and debate. This paper argues that black newspapers viewed Sputnik as constituting evidence for an inferior US public school system, contrasted with the Soviet system. Due to segregation between the races and anti-intellectual antecedents in America, black newspapers believed that African Americans were an "untapped resource" that could aid in the Cold War if their brains were utilized. The Apollo moon landing was greeted with enthusiasm because of the universal wonder at landing on the moon itself and the prowess demonstrated by the collective commitment and organization necessary to achieve such an objective by decades end. However, consistently accompanying this adulation is disappointment that domestic problems were not given the same type of funding or national commitment.

Interest in a multiracial society has increased in recent years and including on racism and prejudice and in the propensity to stereotype out-groups. Theories on racism help explain the dominant group's prejudice toward subordinate groups. Yet they only explain why dominant group members stereotype subordinates or if the dominant group's propensity to stereotype is different from that of subordinate groups. Recent assimilation theories suggest that some minorities are assimilating with Whites but Blacks are not undergoing assimilation. Classic assimilation theory suggests that when a subordinate group assimilates with the dominant group then they will also take on the dominant group's values and beliefs, including their prejudices and propensities to stereotype. The use of racial stereotypes in support of the assimilation of a minority group has not been tested. Results from the LSAF national survey provide support for Asians to be assimilating with Whites. However, Hispanics do not appear to be taking on Whites' propensity to stereotype, contradicting the prediction that Hispanics are assimilating with Whites.

This thesis shows that because the Poor People’s Campaign was created by and operated within the formal structure of the Southern Christian Leadership Conference (SCLC) - a nonprofit organization - it was unable to achieve success by almost any measure. SCLC’s organizational structure made it extremely difficult to create a national campaign from the ground up, and its leadership strategy guaranteed that it would be virtually impossible to sustain that kind of national campaign.

Indiana University-Purdue University Indianapolis (IUPUI) / This thesis shows that because the Poor People’s Campaign was created by and operated within the formal structure of the Southern Christian Leadership Conference (SCLC) - a nonprofit organization - it was unable to achieve success by almost any measure. SCLC’s organizational structure made it extremely difficult to create a national campaign from the ground up, and its leadership strategy guaranteed that it would be virtually impossible to sustain that kind of national campaign.

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Racial slavery was a critical element in the cultural development of the Choctaws and was a derivative of the peculiar institution in southern states. The idea of genial and hospitable slave owners can no more be conclusively demonstrated for the Choctaws than for the antebellum South. The participation of Choctaws in the Civil War and formal alliance with the Confederacy was dominantly influenced by the slaveholding and a connection with southern identity, but was also influenced by financial concerns and an inability to remain neutral than a protection of the peculiar institution. Had the Civil War not taken place, the rate of Choctaw slave ownership possibly would have reached the level of southern states and the Choctaws would be considered part of the South.