M.Sc. (Environmental Management) / As in many other countries, the processes of gentrification in South Africa have taken the form of urban regeneration. However, little geographical research has been conducted on gentrification in South Africa. This study adds to the literature by presenting the case of Parkhurst, a Johannesburg surburb, that has undergone gentrification. Parkhurst displays three of the four characteristics of gentrification: (1) the housing stock has undergone extensive physical improvement (2) property values have increased and (3) the original residents have been displaced. Although gentrification is usually also associated with a change in housing tenure from rentals to ownership, it was found that ownership was, and still is, a common feature, both prior to, and subsequent to, gentrification. The study found that Parkhurst has a demographic and a socio-economic profile typical of a gentrified suburb in that it is populated by young, educated and childless couples, many of whom are high- income-earning professionals, and new residents to the area. Due to its past designation as white space, this suburb is still a reflection of South Africa’s racially stratified past in that it is still numerically dominated by white people. Furthermore, the gender ratio is skewed in favour of males. Almost one third of the housing stock has been renovated or is under renovation. Some of the residential stands in the suburb have been converted into business units such as restaurants and antique shops. This research concluded that for Parkhurst the process of gentrification has been driven by consumptive patterns of behaviour, with individual consumption patterns in particular driving the process.