In light of the cyber-activist simulated incidences dubbed Occupy Wall Street in New York City, New York, USA and the mirrored Occupy JSE movement in Johannesburg, South Africa, the internet and its social media networking sites have been instrumental in facilitating both the dissemination of information as well as facilitating a mediated environment for activists to coordinate online and offline protest action. This research examines the extent to which activists for social change have used social media sites such as Facebook, YouTube, web blogs and other online forums to garner support for their cause as well as generate social mobilization by creating awareness of the economic disparities in their respective societies. Established theories of social presence have been used to explain the relevance and role of social media tools in instigating social mobilization whether online or offline. This discussion focuses on the Occupation Movements staged in various countries globally and to what extent social media played in facilitating social change. It is important to note that the video footage and other social media data under analysis is specifically that which was uploaded onto YouTube and the subsequent URL links posted on Facebook. By scrutinizing these videos and calls for action as well as the comments posted by the international online community, this research elucidates the ‘trickling down effect’ of this type of cyber-activism on the behavioural patterns of contemporary South African society, and further argues that this process is indicative in the resultant Occupy JSE movement.

In light of the cyber-activist simulated incidences dubbed Occupy Wall Street in New York City, New York, USA and the mirrored Occupy JSE movement in Johannesburg, South Africa, the internet and its social media networking sites have been instrumental in facilitating both the dissemination of information as well as facilitating a mediated environment for activists to coordinate online and offline protest action. This research examines the extent to which activists for social change have used social media sites such as Facebook, YouTube, web blogs and other online forums to garner support for their cause as well as generate social mobilization by creating awareness of the economic disparities in their respective societies. Established theories of social presence have been used to explain the relevance and role of social media tools in instigating social mobilization whether online or offline. This discussion focuses on the Occupation Movements staged in various countries globally and to what extent social media played in facilitating social change. It is important to note that the video footage and other social media data under analysis is specifically that which was uploaded onto YouTube and the subsequent URL links posted on Facebook. By scrutinizing these videos and calls for action as well as the comments posted by the international online community, this research elucidates the ‘trickling down effect’ of this type of cyber-activism on the behavioural patterns of contemporary South African society, and further argues that this process is indicative in the resultant Occupy JSE movement

Increased consumer expectations and diverse consumer needs have led to consumers turning to the internet as a communication medium to share their positive and negative experiences, feelings, and level of satisfaction with others. The primary objective of this study was to explore the nature of user-generated content, in terms of consumer complaint and compliment behaviour related to the seven OEM brands in South Africa. The study focused on the South African automotive industry, and the consumer behaviour associated with post-purchase responses on an online consumer advocacy platform, called Hellopeter.com. A qualitative research design, making use of a content analysis, was employed. In total, 185 user-generated content items were collected from Hellopeter.com for the data-collection period, and 176 complaints and 9 compliments were analysed. The results of this study indicated that the nature of user-generated content related to the seven OEM brands in South Africa could be categorised according to eight broad themes: seven themes were specifically related to consumer complaint behaviour, while one theme was associated with consumer compliment behaviour. The top consumer complaints and compliments related to the OEM brands on Hellopeter.com were also determined. The nature of the user-generated content showed various similarities to that of the general services industry but proved to be unique to the automotive industry. Specific recommendations were made and included that open communication channels and proper feedback systems should be put in place to satisfy consumer needs, and that the findings of the study should be used as a benchmark to monitor and improve consumer complaint and compliment behaviour, as a means to create loyal consumers / Business Management / M. Com (Business Management)