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abstract: This thesis examines the immediate post-World War II operational strategy of Valley National Bank of Arizona, a Phoenix-based institution in operation from 1899 until its 1992 acquisition by Ohio-based Banc One Corporation (now JPMorgan Chase). For the purposes of this study, the immediate post-war period is defined as 1944 to January 20, 1953, a span that opens with the bank's wartime planning efforts for the post-war period and ends with the 1953 retirement of bank president Walter Bimson. By the end of World War II, Valley National ranked as the largest financial institution in the eight-state Rocky Mountain region, as measured by total deposits. However, post-war regulatory issues, competitor expansion, and an inability to generate deposit volume sufficient to meet subject period loan demands challenged bank leaders seeking to maintain market share and grow company profitability and stock value. In response to these difficulties, the bank focused on a three-pronged operational strategy emphasizing advertising, market-appropriate deposit and loan product offerings, and an aggressive branching and acquisition campaign. This strategy did not result in unmitigated success as the bank did experience a decrease in average deposit account balances, lost mortgage market share, and undertook acquisition activity that later resulted in federal antitrust action. However, by the end of the subject period, the three-pronged strategy employed by the bank did result in an increase in deposit dollar market share, as measured by deposits controlled directly and indirectly by the institution, rising annual net profits, and substantial share price appreciation. The findings related to bank strategy and results presented in this thesis are based primarily upon information found in the 169-box Valley National Bank Collection housed at the Arizona Historical Society. Extensive newspaper research conducted using targeted date range and keyword searches and careful consideration of secondary source materials relating to the bank, the banking industry, and state, regional, and national politics, economics, and culture during the subject period provided additional information used in this study, and corroborated much of the material found in the Valley National Bank Collection files. / Dissertation/Thesis / M.A. History 2011