ABSTRACT After Taiwan Air Cargo Terminal ¡]TACT¡^has walked through the monopoly, deregulation, privatization process, the services which they have been providing can't match the demand of modern cargo transportation, including of high-service-quality and high-speed-pass customs. The basic theory we adopted is¡§ Value Marketing Chains¡¨¡]Porter, 1985¡^and ¡§Competitive Advantages¡¨¡]Porter, 1990¡^in this study, its goals as follows: 1. To investigate the important service value factors of air cargo warehouse and difference range of service value after the privatization, 2. Discuss the correlation between service value and competitive advantages, 3. Use TACT cases to explain have an empirical on value chains and competitive advantages. This study is designed with retrospective-prospective due. By citing secondary data and in depth interviews offered from hardware etc. four key successful factors, by identifying, value delivery six step, and three stages cargo terminal organization type change, analyzed includes its value and four competitive advantages, example first-mover advantages etc. Furthermore, to design questionnaires and send 200 pieces surveying, get through depth interviews and data analysis, it show the four services value after privatization is high-degree and statistical significance expect hard-service . This study to codify a few consequence, example extend information service, quickly construct step, promote fixable service, aggrandize alliance, adjust contract and law, etc. keywords¡GPrivatization , Value chains , Value marketing chains , Competitive advantages..

This thesis deals with development of competitiveness of company. The basis of part called Theoretical basis of thesis deals with terms related with information systems which are mainly: used technology and analysis, characteristics of IT retail, current trends and development as well as brief characteristics of the company. The next part draws from theoretical findings of previous section and deals with analysis of the solved issues. The following part is devoted to proposal for solution connected with project evaluation and also with the brief cost calculation.

Made available in DSpace on 2016-04-25T16:44:35Z (GMT). No. of bitstreams: 1 Ana Teresa Ratti de Oliveira Rosa.pdf: 685270 bytes, checksum: 1a3e974ffc2d7c5b3ed18b4a1c325c51 (MD5) Previous issue date: 2013-08-15 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Due to the increasingly competitive among small medical companies and the expectations of customers in this market, this study aims to discuss ways of marketing being a value generator for small companies providing medical services. Thus, we developed a case study of the Pediatric Clinic and Vaccinations Dr. Paul Rose Ltda. At this company was made the application of the philosophy of strategic management and guided by the fundamentals of marketing which resulted in significant expansion of the offer value to the public and consequently a higher potential for profitability and market share of the Taubaté City the São Paulo State, which has 603 health facilities, and of these, 384 are isolated clinics and 124 are clinics and specialization centers. For this qualitative research, with a unique case of study, the triangulation of data was made through in-depth interviews with workforce (managers and employees),with external public (costumers) and documentary survey (database of the company and external). The theoretical foundation in marketing as value generator was essentially guided by concepts which call for building business value through the provision of differentials that are grounded in the needs of the market and consider the corporate capacity. Were adopted, too, concepts and authors who value building lasting relationships between companies and their customers. The main results are related to the possibilities of differentiation of small business in the medical field through the application of marketing. The main findings of this study indicate that the consequences of the application of marketing are financial, market positioning, brand building, development of personal skills and, especially, the value perception of the final customer / Em função do cenário cada vez mais competitivo entre as pequenas empresas da área médica e das expectativas dos clientes desse mercado, este estudo tem como objetivo discutir os meios do marketing ser gerador de valor para pequenas empresas prestadoras de serviços médicos. Desta maneira, desenvolveu-se um estudo de caso único, da Clínica Pediátrica e de Vacinações Dr. Paulo Rosa Ltda. Nessa empresa foi realizada a aplicação da filosofia da gestão estratégica e orientada pelos fundamentos do marketing o que resultou em significativa ampliação da oferta de valor ao público e, como consequência, a elevação do potencial de rentabilidade e da participação no mercado do Município de Taubaté, interior do Estado de São Paulo, que conta com 603 estabelecimentos de saúde, destes, 384 são consultórios isolados e 124 são clínicas/centros de especialidade. Para esta pesquisa qualitativa, com um estudo de caso único, a triangulação dos dados foi feita por meio de entrevistas em profundidade com o público interno (gestores e colaboradores), com o público externo (clientes) e levantamento documental (bancos de dados da empresa e externos). O embasamento teórico sobre o marketing como gerador de valor foi pautado essencialmente por conceitos que preconizam a construção de valor para o negócio por meio da oferta de diferenciais que estejam focados nas necessidades do mercado, que gerem a percepção de qualidade em seu público e que considerem a capacidade corporativa. Foram adotados, também, conceitos e autores que valorizam a construção de relacionamentos duradouros entre empresas e seus clientes. Os principais resultados são referentes às possibilidades de diferenciação da pequena empresa da área médica por meio da geração de valor resultante da aplicação do marketing. As principais conclusões desse estudo apontam que as consequências da aplicação do marketing são de ordem financeira, de posicionamento de mercado, de desenvolvimento das competências pessoais e corporativas e, principalmente, da percepção de valor do cliente final

The aim of the thesis is to create a business plan dealing with the expansion of the present enterprise, which will be used when applying for a grant from the European Union. The business plan results from the inner analysis of the company as well as from the analysis of the market. The theoretical part of the thesis introduces crucial solutions and findings which are later applied in the practical part of the thesis. The conclusion includes a brief summary of the whole project as well as future prospects of the company.

This master thesis focuses on selecting the best variant of the business plan for renewable energy, particularly solar power. Analyzes the current situation in the Czech Republic, surroundings and home environment for renewables. Several investment proposals with investment efficiency evaluation methods chosen the best option is acceptable for implementation.