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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"vartotojų elgesio"" "subject:"vartotojo elgesio""

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Prekės ženklo įvaizdžio valdymas tarpkultūriniame kontekste / Brand image management in a cross-cultural context

Šalčiuvienė, Laura 28 July 2005 (has links)
The overall aim of the dissertation is complex: to reveal differences/similarities in interpretation of a brand image dimensions in view of consumer values and to set the theoretical foundations for the brand image management in a cross-cultural context.
Marketing and Administration
Brand image management
Marketingas
Produktai su prekių ženklu
Vartotojų elgesys
Vartojimas

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