Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-10-18T19:23:29Z No. of bitstreams: 1 LeticiaBeatrizGambettaAbella_TESE.pdf: 3445456 bytes, checksum: 7f4f50c90516e29819c85beec8325e9d (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-10-18T21:52:25Z (GMT) No. of bitstreams: 1 LeticiaBeatrizGambettaAbella_TESE.pdf: 3445456 bytes, checksum: 7f4f50c90516e29819c85beec8325e9d (MD5) / Made available in DSpace on 2017-10-18T21:52:25Z (GMT). No. of bitstreams: 1 LeticiaBeatrizGambettaAbella_TESE.pdf: 3445456 bytes, checksum: 7f4f50c90516e29819c85beec8325e9d (MD5) Previous issue date: 2017-03-21 / As redes sociais, no marco das novas Tecnologias de Informa??o e Comunica??o (TICs), t?m se constitu?do num espa?o de express?o ao alcance de todos aqueles que t?m acesso ? internet. No Brasil, 49% dos brasileiros t?m acesso ? internet e, dentro desse n?mero, 76% acessam todos os dias. Twitter, Facebook, Instagram e v?rias outras propostas participativas e interativas despertam diversos interesses de comunica??o que incluem interc?mbios pessoais de informa??o e dados, divulga??es com prop?sitos de marketing e v?rias outras finalidades. Uma das mudan?as mais importantes em torno das possibilidades que as redes oferecem surgiu para aqueles que querem conquistar seguidores e defender uma causa. Assim, os movimentos sociais t?m encontrado nesses canais de express?o um terreno f?rtil de convocat?ria e interatividade com seus seguidores. Esta tese tem o objetivo de analisar criticamente as manifesta??es discursivas do movimento Vem pra rua nas suas redes sociais Twitter e Facebook, tomando como ponto de partida o posicionamento do grupo na sua apresenta??o no seu site oficial. O Vem pra rua nasceu como movimento social em 2014 e,de acordo com o que expressam suas pr?prias lideran?as na p?gina oficial do grupo, trata-se de ?um movimento suprapartid?rio, democr?tico e plural que surgiu da organiza??o espont?nea da sociedade civil para lutar por um Brasil melhor?. A pesquisa est? sustentada teoricamente na Abordagem Sociol?gica e Comunicacional do Discurso (ASCD), bra?o te?rico-metodol?gico da An?lise Cr?tica do Discurso (ACD) (FAIRCLOUGH, 2001, 2003), que tem, nesta investiga??o, seu eixo no di?logo transdisciplinar entre a ACD, a Comunica??o para a Mudan?a Social (CMS) (GUMUCIO-DAGRON, 2008, 2011), a Sociologia Aplicada ? Mudan?a Social, a Gram?tica da Multimodalidade (COPE; KALANTZIS, 2009) e a Lingu?stica Sist?mico-Funcional (LSF) (HALLIDAY, 2004). No caso do nosso trabalho, apoiamo-nos no Sistema da Avaliatividade da LSF como ferramenta de compreens?o dos percursos de constru??o de sentido que se materializam nos textos atuais caracterizados por constru??es multisemi?ticas. Contamos tamb?m, para consolidar a nossa an?lise cr?tica, com a Representa??o dos Atores Sociais proposta por Theo Van Leeuwen (1997; 2008), que nos leva a encontrar as marcas de inclus?o e exclus?o nas formas escolhidas pelos emissores para representar os atores no texto. Esta tese tem buscado compreender, por meio do discurso manifestado nas redes do movimento Vem pra rua, se o movimento de fato, segundo se apresenta, n?o tem interesses partid?rios, se sua articula??o tem partido da organiza??o popular espont?nea e se a mobiliza??o medi?tica responde a mecanismos democr?ticos de organiza??o. Assim, seguindo o caminho metodol?gico de abordagem transdisciplinar, constatamos que o discurso de apresenta??o no site do movimento n?o ? reflexo da constru??o identit?ria que o Vem pra rua tem feito nas suas redes sociais, particularmente no per?odo pr? vota??o do impeachment da presidenta Dilma. Conclu?mos tamb?m que as novas Tecnologias de Informa??o e Comunica??o, s?o ao mesmo tempo que ferramentas potenciais de novas vias de express?o para grupos minorit?rios, elementos de grande valia para consolidar grupos hegem?nicos com fortes interesses ideol?gicos. / Social networks, in the context of the new Information and Communication Technologies (ICTs), have become a space of expression within the reach of all those who have access to the Internet. In Brazil, 49% of Brazilians have access to the internet, and within that number, 76% access every day. Twitter, Facebook, Instagram and various other participatory and interactive proposals arouse various communication interests that include personal exchanges of information and data, marketing announcements and various other purposes.One of the most important changes around the possibilities that the networks offer has arisen for those who want to win followers and defend a cause. Thus, social movements have found in these channels of expression a fertile ground of call and interactivity with their followers. This thesis has a purpose of analyze critically the discursive manifestations of the movement Vem pra rua on his Twitter and Facebook social networks, taking as a starting point the positioning of the group in its presentation on its official website. O Vem pra rua was born as a social movement in 2014 and according to what its own leaders express in the official page of the group, it is "a suprapartidary, democratic and plural movement that arose from the spontaneous organization of the civil society to fight for a Brazil best". The research is theoretically supported by the Sociological and Communicational Approach to Discourse (ASCD), the theoretical and methodological arm of the Critical Discourse Analysis (FAIRCLOUGH, 2001, 2003), which has its axis in interdisciplinary and transdisciplinary dialogue between (CID) (GUMUCIO-DAGRON, 2008, 2011), Multimodality (VIEIRA, 2015) and Functional Systemic Linguistics (LSF) (HALLIDAY, 2004).In the case of our work, we rely on the LSF Evaluation System as a tool for understanding the pathways of meaning construction that materialize in the current texts characterized by multisemiotic constructions. We have also consolidated our critical analysis with the Representation of Social Actors proposed by Teo Van Leeuwen (1997; 1008) that leads us to find the inclusion and exclusion marks in the forms chosen by the emitters to represent the actors in the text. This thesis seeks to understand, through the discourse manifested in the networks of the movement Vem pra rua, if the movement, as presented, has no partisan interests, if its articulation is based on spontaneous popular organization and if the media mobilization responds to democratic mechanisms of organization. Thus, following the methodological approach of a transdisciplinary approach, we find that the speech of presentation on the website of the movement is not a reflection of the identity construction that Vem pra rua has done in its social networks, particularly in the period before the impeachment of President Dilma. We conclude also that the new Information and Communication Technologies are potential tools of new ways of expression for minority groups, but, at the same time they are elements of great value to consolidate hegemonic groups with strong ideological interests too.