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A study of the market perceptions of videoconferencing (VC) service among the business communities in both Hong Kong and China.January 2000 (has links)
by Ling Ho-Ming, Desmond, Yeung Yuk-Lam. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 73-75). / Questionnaire also in Chinese. / ABSTRACT --- p.i / ACKNOWLEDGMENTS --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES & TABLES --- p.vi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Problem Statement --- p.2 / Chapter 1.2 --- Purpose of the study --- p.4 / Chapter 1.3 --- Hypotheses of the Study --- p.5 / Chapter 1.3.1 --- Hypothesis 1 --- p.5 / Chapter 1.3.2 --- Hypothesis 2 --- p.5 / Chapter 1.3.3 --- Hypothesis 3 --- p.6 / Chapter 1.3.4 --- Hypothesis 4 --- p.6 / Chapter 1.3.5 --- Hypothesis 5 --- p.6 / Chapter 1.3.6 --- Hypothesis 6 --- p.7 / Chapter 1.3.7 --- Hypothesis 7 --- p.7 / Chapter CHATPER II --- LITERATURE REVIEW --- p.8 / Chapter 2.1 --- Development of Videoconferencing --- p.8 / Chapter 2.1.1 --- Type of Videoconferencing System --- p.10 / Chapter 2.1.2 --- Application of Videoconferencing System --- p.12 / Chapter 2.1.3 --- Benefits and Costs of Using Videoconferencing --- p.15 / Chapter 2.2 --- Videoconferencing in China --- p.24 / Chapter 2.2.1 --- Background --- p.24 / Chapter 2.2.2 --- Market Situation --- p.26 / Chapter 2.2.3 --- Industry Players --- p.26 / Chapter CHAPTER III --- METHODOLOGY --- p.29 / Chapter 3.1 --- Scope of Study --- p.29 / Chapter 3.2 --- Research Design --- p.33 / Chapter 3.2.1 --- Mail survey --- p.34 / Chapter 3.3 --- Sampling Plan --- p.34 / Chapter 3.3.1 --- Target population --- p.34 / Chapter 3.3.2 --- Sampling method --- p.35 / Chapter 3.3.3 --- Judgment sampling --- p.55 / Chapter 3.3.4 --- Sample size --- p.35 / Chapter 3.4 --- Instrument --- p.36 / Chapter 3.4.1 --- Questionnaire --- p.36 / Chapter 3.4.2 --- Pilot test --- p.37 / Chapter 3.4.3 --- Data Collection --- p.37 / Chapter 3.5 --- Data analysis --- p.38 / Chapter CHAPTER IV --- RESULTS --- p.40 / Chapter 4.1 --- Exploratory Research --- p.40 / Chapter 4.2 --- Descriptive Research --- p.40 / Chapter 4.2.1 --- Respondents' Background Characteristics --- p.41 / Chapter 4.2.2 --- Perceived Degree of Agreement on Benefits of VC --- p.45 / Chapter 4.2.3 --- Perceived Importance of Selection Criteria --- p.46 / Chapter 4.2.4 --- Factor Groupings of Benefits --- p.47 / Chapter 4.2.5 --- Factor Groupings of Criteria --- p.49 / Chapter 4.2.6 --- Relationship Between Overall Employee Size and Office(s) Using VC Equipment --- p.51 / Chapter 4.2.7 --- Relationship Between Average Annual Sales Revenue and Office(s) Using VC Equipment --- p.52 / Chapter 4.2.8 --- Difference in Perceptions Between VC Using Companies and Non-VC Using Companies --- p.52 / Chapter 4.2.9 --- Difference in Perceptions Between Companies Planning to Purchase VC and Companies Not Planning to Purchase VC --- p.52 / Chapter 4.2.10 --- Comparison of Mean Scores for Different Years of Establishment of Shanghai Office --- p.53 / Chapter 4.2.11 --- Comparison of Mean Scores for Different Sized Companies --- p.53 / Chapter 4.2.12 --- Comparison of Mean Scores for Companies with Different Average Annual Sales Revenue --- p.54 / Chapter CHAPTER V --- "DISCUSSION, CONCLUSIONS & RECOMMENDATIONS" --- p.55 / Chapter 5.1 --- Discussion of Survey Findings --- p.55 / Chapter 5.1.1 --- Respondents' Background Characteristics --- p.55 / Chapter 5.1.2 --- Discussion of Benefit Factors --- p.57 / Chapter 5.1.3 --- Discussion of Criteria Factors --- p.58 / Chapter 5.1.4 --- Relationship Between Overall Employee Size and Offtce(s) Using VC Equipment --- p.61 / Chapter 5.1.5 --- Relationship Between Average Annual Sales Revenue and Office(s) Using VC Equipment --- p.61 / Chapter 5.1.6 --- Difference in Perception Among Various Respondents' Characteristics --- p.62 / Chapter 5.2 --- Conclusions --- p.63 / Chapter 5.3 --- Recommendations --- p.65 / Chapter 5.3.1 --- Attractiveness of VC Industry in China --- p.65 / Chapter 5.3.2 --- Suggested Market Positioning --- p.66 / Chapter 5.3.3 --- Suggestions for Future Research Studies --- p.71 / REFERENCES --- p.73 / APPENDIX 1 --- p.76 / APPENDIX 2 --- p.77 / APPENDIX 3 --- p.79 / APPENDIX 4 --- p.83 / APPENDIX 5 --- p.84 / APPENDIX --- p.85 / APPENDIX 7 --- p.86 / APPENDIX 8 --- p.87 / APPENDIX 9 --- p.88 / APPENDIX 10 --- p.89
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