In the Republic of Lithuania laws and Medicines advertising instructions regulate advertising of medicines. State medicines control agency (SMCA) Drug information and monitoring division is responsible for the control of medicines promotion. More attention is paid for the control of advertising of medicinal products, which are available on medical prescription only, and announced in the publications for the health specialists. Register of publications for health specialists is compiled by SMCA according Ministry of health consolidated criteria. Advertising of medicines for the public is screened by choice. SMCA initiate analysis of advertisements by itself or by influence of applications of pharmaceutical companies, supervising their competitors activity, health specialists or other persons notes about non – ethical, Medicines advertising instructions violating advertisements. During the research work the material about advertising of medicines, storied in the SMCA Drug information and monitoring division, was analyzed, commonly occurring violations of Medicines advertising instructions was determined. Following the suggestions of specialists of SMCA Drug information and monitoring division the periodic press was analyzed and results were compared. The most common violation of the Medicines advertising instructions was missing information about medicine in the advertising for health specialists. Others common violations include: misleading advertisements, medicines... [to full text]