Made available in DSpace on 2014-12-17T13:51:27Z (GMT). No. of bitstreams: 1 FernandoLEV_TESE.pdf: 2957695 bytes, checksum: 137ce286ed16c3388114d74e9ba264fd (MD5) Previous issue date: 2010-12-02 / This work has as its main purpose to investigate the contribution of supply chain management in order to obtain competitive advantage by companies from the textile industry and from Cear? footwear industry, focusing its analysis mainly in the interorganizational relations (dyadic). For this, the theoretical referential contemplates different explanatory streams of the competitive advantage, detaching the relational perception of the resources theory, as well as, the main presuppositions of the supply chain management which culminates with the development of an analysis sample that runs the empirical study; the one which considers an expanded purpose of the supply chain which includes the government and the abetment institutions as institutional environment representatives. Besides supply chain management consideration as a competitive advantage source, the work also tried to identify other possible competitive advantage sources for the companies of the investigated sectors. It represents a study of multiple interpretive cases, having four cases as a total; meaning two cases in each one of the sectors, which used as a primary data collecting instrument a semi-structured interview schedule. Different methods were used for the data analysis, the content analysis and the constant comparison methods, the analytical procedure originated from the grounded theory research strategy, which were applied the Atlas/ti software recourse. Considering the theoretical referential and the used analysis sample, four basic categories of the work were defined, including its respective proprieties and dimensions: (1) characteristics concerning to the relationship with the supplier; (2) the company relations with the government; (3) the company relations with the abetment institutions and; (4) obtaining sources of competitive advantage. In general, the applied research in the footwear sector revealed that in the relationships of the researched companies related to its suppliers, there is a predominance of the partnership system and the main presuppositions of the supply chain management are applied which contributes for the acquisition of the relational competitive advantage; while in the textile sector, only some of these presuppositions are applied, with little contribution for the relational competitive advantage. The main resource which was accessed by the companies in both sectors through its relationships with the government and the abetment institutions are the tax incentives which, for the footwear companies, contribute for the acquisition of the temporary competitive advantage in relation to the contestants who do not own productive installations in the Northeast region, it also conducts to a competitive parity situation in relation to the contestants who own productive installations in the Northeast region and to the external market contestants; while for the companies of the textile sector, the tax incentives run the companies to a competitive parity situation in relation to its contestants. Furthermore, the investigated companies from the two sectors possess acquisition sources of the competitive advantage which collimate with different explanatory streams (industrial analysis, resources theory, Austrian school and the dynamic capabilities theory), although there is a predominance of the product innovation as a competitive advantage source in both sectors, due to the bond of these with the fashion tendencies / Esse trabalho tem como objetivo geral investigar a contribui??o da gest?o da cadeia de suprimento para a obten??o de vantagem competitiva por empresas da ind?stria t?xtil e da ind?stria de cal?ados do Cear?, tendo como foco principal de an?lise as rela??es inter-organizacionais (d?ades). Para tal, o referencial te?rico contempla diferentes correntes explicativas da vantagem competitiva, destacando-se a vis?o relacional da teoria dos recursos, bem como os principais pressupostos da gest?o da cadeia de suprimento, que culminam com o desenvolvimento de um modelo de an?lise que direciona o estudo emp?rico, o qual considera um escopo expandido da cadeia de suprimento, que inclui o governo e as institui??es de fomento como representantes do ambiente institucional. Al?m da considera??o da gest?o da cadeia de suprimento como fonte de vantagem competitiva, o trabalho buscou tamb?m identificar outras poss?veis fontes de vantagem competitiva para as empresas dos setores investigados. Trata-se de um estudo de casos m?ltiplos interpretativo, totalizando quatro casos, sendo dois em cada um dos setores, que utilizou como instrumento de coleta de dados prim?rios um roteiro de entrevista semi-estruturado. Para a an?lise dos dados foram utilizados diferentes m?todos, a an?lise de conte?do e o m?todo das compara??es constantes, procedimento anal?tico originado da estrat?gia de pesquisa grounded theory, aplicados com aux?lio do software Atlas/ti. A partir do referencial te?rico e do modelo de an?lise utilizados, foram definidas quatro categorias-chaves do trabalho, com suas respectivas propriedades e dimens?es: (1) caracter?sticas do relacionamento com o fornecedor; (2) rela??es da empresa com o governo; (3) rela??es da empresa com institui??es de fomento e; (4) fontes de obten??o de vantagem competitiva. Em linhas gerais, a pesquisa aplicada no setor de cal?ados revelou que nos relacionamentos das empresas pesquisadas com seus fornecedores h? a predomin?ncia do regime de parceria e s?o aplicados os principais pressupostos da gest?o da cadeia de suprimento, o que contribui para a obten??o de vantagem competitiva relacional, enquanto que, no setor t?xtil, s?o aplicados apenas alguns desses pressupostos, com pouca contribui??o para a vantagem competitiva relacional. O principal recurso acessado pelas empresas de ambos os setores atrav?s de suas rela??es com o governo e as institui??es de fomento s?o os incentivos fiscais que, para as empresas do setor de cal?ados, contribuem para a obten??o de vantagem competitiva tempor?ria em rela??o aos concorrentes que n?o possuem instala??es produtivas no Nordeste, bem como levam ? situa??o de paridade competitiva em rela??o aos concorrentes que possuem instala??es produtivas no Nordeste a aos concorrentes no mercado externo, enquanto que, para as empresas do setor t?xtil, os incentivos fiscais levam estas a uma situa??o de paridade competitiva em rela??o aos seus concorrentes. Ademais, as empresas investigadas nos dois setores possuem fontes de obten??o de vantagem competitiva que se alinham a diferentes correntes explicativas (an?lise industrial, teoria dos recursos, escola austr?aca e teoria das capacidades din?micas), embora haja um predom?nio da inova??o de produto como fonte de vantagem competitiva em ambos os setores, devido ? vincula??o destes ?s tend?ncias da moda