SUMMARY Lithuania publishes increasingly more topical cartographical production (cartography – science of essence of maps and globes, their features, compiling, printing and usage). The majority of topical maps is various tourist material. Although its demand is large, the quality of conveying information seldom is irreproachable. When creating systems of signs little is thought about the future user of the map and conveying information in a way that map signs would be informative, quickly and correctly perceivable visually and well remembered. In Lithuania until now there were no researches to solve the problems of perceiving map signs (Geodezija ir kartografija. 2004 XXX T. No. 1. Giedre Beconyte, Jurga Spuraite. Vilnius University – Institute of Geodesy and Cartography). Therefore this project of conveying visual information focuses on the sign – representative (sign's medium). The symbol chosen for the pictogram (Lat. pictus – drawn, painted in paint + Gr. gramma – written sign, hyphen) is a cleat – horseshoe, which has an important meaning to travelers and tourists. This symbol was not chosen randomly but logically adapted to these pictograms as the horseshoe in society symbolizes success, happiness as well as travels and tours. (Today Utena is titled the capital of Eastern Higher Lithuania and has a golden coat of arms with a horseshoe – symbol of happiness http://eic.euro.lt/index.php?-704567929). The form of the symbol is laconic (Gr. lakonikos – clear... [to full text]