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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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A comparative analysis of the use of music in advertisements within the car industry

Mamaril, Crystal Desquitado 01 January 2003 (has links)
The purpose of this thesis is to compare and contrast the use of music in commercials for Mitsubishi, Volkswagen, Chrysler and Jaguar.
Music in advertising
Automobiles -- Marketing
Chrysler automobiles
Jaguar automobiles
Volkswagen automobiles
Mitsubishi automobiles
Marketing

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