Volunteer tourism (voluntourism) has been described as an alternative form of tourism to mass tourism. It has been suggested that understanding the motivations of voluntourists might lead to a better understanding of the socio-cultural dimension of voluntourism sustainability. The aim of this thesis is to identify the key motives of voluntourists and how these motives affect the socio-cultural sustainability of a society. Virtual ethnography, observation, and semi-structured interviews were employed in order to collect the research data from Eden Valley – a Canadian First Nation reserve, Global Citizen Network (GCN) – a voluntourism organiser, and voluntourists who took part in previous volunteering trips. The study found that authenticity, cultural concerns, the search for unique experience, helping the ‘other’, and self-healing are the key motives that drive travellers to participate in voluntourism projects. The data collected show that voluntourism has a greater positive socio-cultural impact on targeted communities than mass-tourism. / viii, 122 leaves : ill. ; 29 cm