Thesis (M.A.)--Wisconsin. / Includes bibliographical references.

This thesis has analyzed the 1972 campaign rhetoric of Governor George Corley Wallace in the states of Florida, Wisconsin, and Michigan. Following the pentadic method of Kenneth Burke, this writer determined that in his effort to gain the 1972 Democratic presidential nomination, Wallace employed the following primary and secondary strategies: 1) an attempt to convince his listeners that their problems had been created by those who opposed Wallacel 2) an attempt to agitate without providing solutions; and 3) an attempt to divest himself of images which had been linked with him in the past.In addition, this writer made the following conclusions pertaining to Wallace's 1972 rhetoric: 1) there was a subtle attempt to manipulate hecklers; 2) there was an attempt to adapt to the specific audiences; 3) there was an absence of strong elements of reasoning, organization, and arrangement; and 4) the pentadio analysis is a useful and viable form of rhetorical criticism.

Thesis (M.S.)--University of Wisconsin--Madison, 1970. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

This thesis has focused on the rhetoric of polarization in the 1968 and 1972 Presidential campaigns as practiced by Governor George C, Wallace of Alabama The study has attempted to identify Wallace's major rhetorical problems in selected addresses in Ohio, Florida, and Michigan, The study focused on the major rhetorical strategies of subversion and purification that Wallace used to overcome his rhetorical problems and implement the rhetoric of polarization, Finally, the study attempted to evaluate the effectiveness of Wallace's rhetorical choices.

No description available.