Worldwide chromium waste from tanneries is a major environmental concern. A considerable amount of effort is being implemented by tanneries to resolve the environmental concerns. Because of the wide range of chemicals used in tanning, waste treatment is an important issue in the industry. All the tanneries put considerable money and effort into treating their effluent. South African tanneries currently have various methods of disposing of their chrome waste. Most have systems for recycling the waste and disposing of it in municipal waste dumps or it is dumped on the company's own land. Hence the cost of disposal varies widely. Some companies are forced to pay excessive amounts to dispose of their waste at hazardous waste dumps. Others appear to get away by using municipal dumps. Trivalent Chrome (Pty) Ltd offers a solution to the environmental concern by extracting the most dangerous compound in the waste and converting it to a by-product (green chrome oxide). However, the company must be able to then sell of the green chromium oxide. The study seeks to address how the company can market the by-product.