Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this. The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta. The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum. The theories used are related to experience strategy and will in the analysis be interrelated to clarify their common ground. As can be seen in the analysis the authors have discerned a connection between the lack of clear marketing strategies and the unchecked entrepreneurialism within the company, and how this has caused the company to project a less comprehensive view. A model created for this thesis, will firstly show that the quantity of visitors from different segment does not correspond with the volume of experiences given, and secondly how the gap between these can be reduced. The result of this analysis will provide the New Wave Group with innovative solutions and strategies that will make this reduction a success.

<p>Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this.</p><p>The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta.</p><p>The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum. The theories used are related to experience strategy and will in the analysis be interrelated to clarify their common ground.</p><p>As can be seen in the analysis the authors have discerned a connection between the lack of clear marketing strategies and the unchecked entrepreneurialism within the company, and how this has caused the company to project a less comprehensive view. A model created for this thesis, will firstly show that the quantity of visitors from different segment does not correspond with the volume of experiences given, and secondly how the gap between these can be reduced. The result of this analysis will provide the New Wave Group with innovative solutions and strategies that will make this reduction a success.</p>

Determining the largest breaking wave height which can occur in water of finite depth is a fundamental reference quantity for the design of coastal structures. Current design guidelines are based on investigations which predominantly used monochromatic waves, thereby neglecting group effects which are inherent to the free propagation of waves in deep water. The Coastal Engineering Manual (CEM) states that wave grouping and its consequences is of significant concern, with breakwater armour damage being generally attributed to higher waves associated with wave groups. However, the CEM also acknowledges that there is little guidance and few formulae for use in practical engineering. This thesis describes a laboratory-based investigation into the effect of wave groupiness on wave shoaling, breaking and surf zone processes. New optical-based techniques for data abstraction, developed within this study, have allowed examination of the interaction between deep water intra-wave group processes and shallow water shoaling processes. The applicability of existing methods for predicting breaking wave height and position is evaluated, along with the implications of groupiness on engineering design in the nearshore. The effect of wave groupiness on overtopping and hazard on emerged rock platforms is similarly assessed. Wave group testing has revealed that the spatial phasing of intra-group processes during shoaling can result in considerably different shoaling and breaking regimes. Under certain regimes, wave breaking occurred further shoreward and in a more plunging manner than under other regimes. Within the mid to inner surf zone, waves were also observed to propagate into shallower water before breaking than is predicted by existing design guidelines. This could result in under-prediction of wave height by up to 100%. Expressions are developed for the prediction of maximum wave heights and surface elevation on plane slopes. These expressions implicitly include non-linear group effects and group-induced water-level variations within the surf zone, and are found to provide conservative upper envelopes for the range of data observed within the current testing regimes. Predictive schemes are similarly developed for overtopping hazard on emerged rock platforms based on critical wave and water-level conditions. Variations in maximum overtopping flow values due to intra-wave group processes of up to +/-35% were found. These group effects were found to reduce by up to 30% the threshold wave conditions before the initiation of hazard.

There are only a few detailed measurements of the cross-shore variation in the net sediment transport and beach evolution for single or multiple swash events, and no data showing the influence of long waves and wave groups on swash zone morphology. Novel laboratory experiments and numerical modeling have been performed to study the influence of long waves and bichromatic wave groups on sediment transport and beach morphodynamics in the swash zone. Due to complex processes, difficulties in measuring, and very significant difficulties in isolating the morphodynamic processes induced by long waves and wave groups on natural beaches, a laboratory study was designed to measure in very high detail the bathymetric evolution of model sand beaches under monochromatic waves, long wave and short wave composites (free long waves), and bichromatic wave groups (forced long waves). Net sediment transport, Q(x), and beach morphology changes under the monochromatic waves were analyzed and compared to conditions with and without the free long waves, and then compared with the bichromatic wave groups. A range of wave conditions, e.g., high energy, moderate energy, and low energy waves, were used to obtain beach evolution ranging from accretionary to erosive, and including intermediate beach states. Hydrodynamics parameters, e.g., instantaneous water depths, wave amplitudes, run-up and rundown, were also measured to study and test a sediment transport model for the swash zone, based on modifying the energetic-bedload based sediment transport equations with suspended sediment. The experimental data clearly demonstrate that for the monochromatic wave conditions, beach evolution develops erosion for high steepness waves and accretion for lower steepness waves. The model beach profile evolutions are similar to natural beaches, and form and develop bars and berms over time. Adding a free long wave to the short wave in the composite wave results in changes to the overall trend of erosion/accretion of the beach profile, but the net transport pattern does not change significantly. The short wave strongly dominates beach behavior and the net transport rate, instead of the free long wave in the composite wave. The free long wave, however, carries more water and sediment onshore, leading to an increase in shoreline motion and wave run-up further landward. The long wave influences the structure and position of the swash bar/berm, which generally tends to move onshore and forms a larger swash bar/berm for higher long wave amplitudes. The free long wave also increases overall onshore sediment transport, and reduces offshore transport for erosive conditions. The long wave tends to protect the beach face and enhances onshore transport for accretive conditions, especially in the swash zone. In contrast, for bichromatic wave groups having the same mean energy flux as their corresponding monochromatic wave, the influence on sediment transports is generally offshore in both the surf and swash zone instead of onshore. The swash berm is, however, formed further landward compared with the berm of the corresponding monochromatic wave. The sediment transport patterns (erosion or accretion) generated by the bichromatic wave group or corresponding monochromatic wave are similar, but differ in magnitude. The numerical model, starting in the inner surf zone to reduce the effect of poor breaker description in the non-linear shallow water equations, can produce a good match between observed data and the modeled hydrodynamics parameters in the SZ. The sediment transport model shows the important role of suspended sediment in the swash zone. In contrast with the observed data, energetic-based bed-load models predict offshore sediment transport for most wave conditions because of negative skewness. The modified sediment transport model, with added suspended sediment terms and optimized coefficients, produces a good match between model results and observed data for each wave condition, especially for low frequency monochromatic waves. The optimized coefficient set corresponding to particular monochromatic wave conditions can be used to predict the net sediment transport quite well for some composite wave conditions. Overall, the same optimized coefficient sets can be applied to predict the correct overall trend of net transport for most composite wave conditions. However, the predicted net transport for the bichromatic wave groups does not match well with the overall net transport patterns. There is no set of single transport coefficients that can be used to predict sediment transport for all wave conditions. This suggests that the present sediment transport models cannot predict evolution correctly, even for conditions which represent only perturbation from those for which they were calibrated.

There are only a few detailed measurements of the cross-shore variation in the net sediment transport and beach evolution for single or multiple swash events, and no data showing the influence of long waves and wave groups on swash zone morphology. Novel laboratory experiments and numerical modeling have been performed to study the influence of long waves and bichromatic wave groups on sediment transport and beach morphodynamics in the swash zone. Due to complex processes, difficulties in measuring, and very significant difficulties in isolating the morphodynamic processes induced by long waves and wave groups on natural beaches, a laboratory study was designed to measure in very high detail the bathymetric evolution of model sand beaches under monochromatic waves, long wave and short wave composites (free long waves), and bichromatic wave groups (forced long waves). Net sediment transport, Q(x), and beach morphology changes under the monochromatic waves were analyzed and compared to conditions with and without the free long waves, and then compared with the bichromatic wave groups. A range of wave conditions, e.g., high energy, moderate energy, and low energy waves, were used to obtain beach evolution ranging from accretionary to erosive, and including intermediate beach states. Hydrodynamics parameters, e.g., instantaneous water depths, wave amplitudes, run-up and rundown, were also measured to study and test a sediment transport model for the swash zone, based on modifying the energetic-bedload based sediment transport equations with suspended sediment. The experimental data clearly demonstrate that for the monochromatic wave conditions, beach evolution develops erosion for high steepness waves and accretion for lower steepness waves. The model beach profile evolutions are similar to natural beaches, and form and develop bars and berms over time. Adding a free long wave to the short wave in the composite wave results in changes to the overall trend of erosion/accretion of the beach profile, but the net transport pattern does not change significantly. The short wave strongly dominates beach behavior and the net transport rate, instead of the free long wave in the composite wave. The free long wave, however, carries more water and sediment onshore, leading to an increase in shoreline motion and wave run-up further landward. The long wave influences the structure and position of the swash bar/berm, which generally tends to move onshore and forms a larger swash bar/berm for higher long wave amplitudes. The free long wave also increases overall onshore sediment transport, and reduces offshore transport for erosive conditions. The long wave tends to protect the beach face and enhances onshore transport for accretive conditions, especially in the swash zone. In contrast, for bichromatic wave groups having the same mean energy flux as their corresponding monochromatic wave, the influence on sediment transports is generally offshore in both the surf and swash zone instead of onshore. The swash berm is, however, formed further landward compared with the berm of the corresponding monochromatic wave. The sediment transport patterns (erosion or accretion) generated by the bichromatic wave group or corresponding monochromatic wave are similar, but differ in magnitude. The numerical model, starting in the inner surf zone to reduce the effect of poor breaker description in the non-linear shallow water equations, can produce a good match between observed data and the modeled hydrodynamics parameters in the SZ. The sediment transport model shows the important role of suspended sediment in the swash zone. In contrast with the observed data, energetic-based bed-load models predict offshore sediment transport for most wave conditions because of negative skewness. The modified sediment transport model, with added suspended sediment terms and optimized coefficients, produces a good match between model results and observed data for each wave condition, especially for low frequency monochromatic waves. The optimized coefficient set corresponding to particular monochromatic wave conditions can be used to predict the net sediment transport quite well for some composite wave conditions. Overall, the same optimized coefficient sets can be applied to predict the correct overall trend of net transport for most composite wave conditions. However, the predicted net transport for the bichromatic wave groups does not match well with the overall net transport patterns. There is no set of single transport coefficients that can be used to predict sediment transport for all wave conditions. This suggests that the present sediment transport models cannot predict evolution correctly, even for conditions which represent only perturbation from those for which they were calibrated.

The effects of winds and/or waves on ship motions, forces, moments, maneuverability and controllability are investigated with URANS computations. The air/water flow computations employ a semi-coupled approach in which water is not affected by air, but air is computed assuming the free surface as a moving immersed boundary. The exact potential solution of waves/wind problem is modified introducing a logarithmic blending in air, and imposed as boundary and initial conditions. The turbulent air flows over 2D water waves are studied to investigate the effects of waves on incoming wind flow. Ship airwake computations are performed with different wind speeds and directions for static drift and dynamic PMM in calm water, pitch and heave in regular waves, and 6DOF motions in irregular waves simulating hurricane CAMILLE. Ship airwake analyses show that the vortical structures evolve due to ship motions and affect the ship dynamics significantly. Strong hurricane head and following winds affect up to 28% the resistance and 7% the motions. Beam winds have most significant effects causing considerable roll motion and drift forces, affecting the controllability of the ship. A harmonic wave group single run seakeeping procedure is developed, validated and compared with regular wave and transient wave group procedures. The regular wave procedure requires multiple runs, whereas single run procedures obtain the RAOs for a range of frequencies at a fixed speed, assuming linear ship response. The transient wave group procedure provides continuous RAOs, while the harmonic wave group procedure obtains discrete transfer functions, but without focusing. Verification and validation studies are performed for transient wave group procedure. Validation is achieved at the average interval of 9.54 (%D). Comparisons of the procedures show that harmonic wave group is the most efficient, saving 75.8% on the computational cost compared to regular wave procedure. Error values from all procedures are similar at 4 (%D). Harmonic wave group procedure is validated for a wide range of Froude numbers, with satisfactory results. Deterministic wave groups are used for three sisters rogue waves modeling. A 6DOF ship simulation is demonstrated which shows total loss of controllability with extreme ship motions, accelerations and structural loads.