System Matylda was created in order to provide a database and web interface which allows sorting, filtering and comparing of products from food and drugstore industry. The goal of this thesis is to create a user friendly mobile application for this system. The application will be available for all today's major mobile platforms. The final application uses main features of the existing web application and also takes advantage of capabilities of modern mobile devices such as maps and user location. Some of the main features are searching for detailed product information, browsing discount leaflets, comparing discounts, creating shopping lists, authentication and more. The application can be used as a smart assistant which helps with shopping for food and drugstore products and can also save both time and money. Powered by TCPDF (www.tcpdf.org)

The diploma thesis deals to design and develop mobile application for sales promotion in retail chains. Mobile application is created on base of designed service for sales support, that subject and design is written in thesis too. Mobile application uses the most modern technologies, which are now available in mobile devices. This technologies ensuring identification of customer in store, share marketing information to customer and other possibilities gaining detailed information about shopping behavior of customer. Thanks to those data is possible analyze customer by different methods which are in thesis described too. Based on this analyses it can be streamlined sales, shopping and other retail processes. Main aim of thesis is make usable mobile application which promote sales in retail chain. Theoretical part of thesis deals to describe general marketing on which is based analytical marketing resp. Data-Driven Marketing. Next part of this chapters is defining of retail, explaining its specifics and showing interleave to modern technologies. Concrete possibilities of modern technologies is presented in last chapter of theoretical part which is primary focused on mobile application developing in IBM Worklight environment. Practical part of thesis is divided to two chapters where first chapter deals to description designing service for sales promotion. Description is built by architecture, data flows and design of communication interfaces. In second chapter is described design of mobile application based on the service, from user interface to technological architecture. In this part of thesis the mobile application is developed, provided as a OpenSource with all source codes and available online as a demo version. The main output of thesis is mentioned mobile application, which is detailed described in end of practical part. There is specified link to online available version of this application. Mobile application contains diverse functionality for customer and its aims to test usability of modern possibilities in real-life.

En la presente investigación, se ha visto la oportunidad de crear una aplicación web y móvil que apoye el proceso de ventas para mejorar la satisfacción de los clientes. Lo que se deseó lograr con estos aplicativos fue empezar la distribución a domicilio del pan para que las personas ya no tengan la necesidad de salir de sus casas para adquirir dicho alimento. Los pedidos se pueden realizar en cualquiera de los dos turnos en los que se piensa realizar la distribución. Para lograr tal propósito de manera oportuna y eficiente, se ha pensado en utilizar una herramienta que nos permita recorrer la ruta más óptima para la distribución para así evitar pérdida de tiempo en el trayecto y probable insatisfacción en el cliente al ver que su pedido no llega al tiempo solicitado. Se ha elegido al Algoritmo de Optimización de Colonia de Hormigas (OCH) como herramienta para encontrar la ruta más óptima, por la siguiente razón: al tomarse como público objetivo solamente la Urbanización Remigio Silva, OCH es ideal para trabajar en pequeñas zonas geográficas o de baja demanda de repartición debido a que como la gran mayoría de clientes tienen posición estática, estos van a dejar un registro conocido en el algoritmo como feromonas que van a ayudar a tomar una mejor decisión en posteriores turnos, que al ser caminos previamente recorridos nos permitirá determinar qué tan conveniente resulta tomar una dirección. / This research has seen the opportunity to create a web and mobile application that supports the sales process in order to improve customer satisfaction. What we want to achieve with this application is optimize the distribution of bread at home so that people no longer have the need to leave their homes to acquire such food. The orders can be placed in any of the two shifts in which the distribution is planned. In order to achieve this purpose in a timely and efficient manner, we have thought of using a tool that allows us to travel the most optimal route for distribution in order to avoid loss of time on the journey and possible customer dissatisfaction when seeing that their order does not arrive on time. It has been chosen as a tool to find the most optimal route to the Colonia de Hormigas Optimization Algorithm (OCH) for the following reason: since only the Remigio Silva Urbanization is taken as the target audience, OCH is ideal for working in small geographic or urban areas. Low demand for distribution because, since the vast majority of clients have a static position, they will leave a record known in the algorithm as pheromones that will help to make a better decision in subsequent shifts, since being roads already traveled will allow us knowing how convenient it is to take a direction.