This diploma thesis deals with the creation a web presentation of e-commerce of a firm. It includes descriptions and analysis of the specific subject. Also it contents suggestion of electronic commerce, which should contribute to a stable position of the firm in this market, to increase awareness among customers and ultimately to increase profits. Then it describes the problems related to implementation of e-commerce and economic evaluation of the proposal for electronic commerce.

The subject of this diploma thesis is the implementation of the intranet to support business processes. At the beginning are defined the basic concepts of the topic. Then I analyzed the situation in the company and the current status of ICT. Based on these analyses, I proposed the intranet implementation process leading to simplify and streamline business operations.

This thesis deals with creating a web application that allows to upload and present information concerning running paths in Brno and its neighborhood. It consists of a user interface that provides the ability to manage information stored in the SQL database. It also serves as a tool for the automated determination of geometric parameters of tracks and allows you to view the routing on the map server mapy.cz or to portray the longitudinal profile.

Η συγκεκριμένη διπλωματική σχετίζεται με: 1) τη συλλογή υλικού από το διάσημο έργο του βαθύφωνου Γιώργου Παππά μέσα από άρθρα εφημερίδων, φωτογραφίες, μαγνητοσκοπημένες κασέτες ήχου και μαγνητοσκοπημένες βιντεοκασέτες 2) την επεξεργασία αυτού του υλικού και την μετατροπή σε ψηφιακή μορφή 3)την κατασκευή και τη δημοσίευση ιστοσελίδας στο Ίντερνετ. / This project relates to: 1) collecting material from the famous work of the bass singer George Pappas through newspaper articles, photographs, videotaped audiotapes and video tapes 2) the processing of this material and the conversion to digital format 3) the construction and publication of a website.

The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.

The diploma thesis deals with the problem of social networking in banking sector of the Czech Republic. The goal of the thesis is to define a set of best practices for successful activity of banks on social networks, based on own research of current activity of selected Czech banks in social networks environment. The thesis is divided into four main chapters. The first chapter summarizes the findings of previous theses, which dealt with similar topic. The second chapter deals with the problem of social networking theoretically, describes the actual most important social networks in the world, suggests their division according to typical attributes and describes the most important ways of social networking usage for business. The third chapter contains own research of social networks usage by Czech banks, definition of criteria for evaluation of the research and the evaluation itself. The final chapter contains the set of best practices based on the research, which can be used for successful activity of banks in social networks environment. Keywords

The topic of this thesis is the prosperity of an internet presentation of a small company and the company’s communication with its potential customers by means of the internet. It deals with various ways of advertising and the introdution of an online shop as an important business channel

The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.